Digital Communications & Web Content Lead

Case Western Reserve University; Cleveland (OH); Hybrid; USD 61,000 - 77,000; Full time

Job summary

Case Western Reserve University is seeking an Assistant Director for Digital Communications to lead web content strategy across the case.edu domain. You will work with Marketing, the web team and campus partners to shape content that reflects the university voice, while guiding editorial standards and storytelling.

You will oversee content development, optimization, and performance measurement, using analytics to inform strategies and improve search visibility.

Qualifications

• Significant experience in writing for the web and knowledge of best practices for digital communications, including search-, answer- and generative-engine optimization.
• Experience using analytics and audience research to drive strategic communications decision-making.
• Strong interpersonal and collaboration skills to work effectively with diverse teams and stakeholders.
• Ability to convey compelling, interesting content in multiple storytelling formats.
• Proven capacity to brainstorm, develop and execute creative online content or solutions.

Responsibilities

• Lead web content strategy and planning across the university and case.edu domain.
• Develop and oversee high-quality, audience-centered web content and provide editorial direction.
• Drive technical web performance, discoverability and continuous improvement using analytics and SEO.
• Lead web content operations, partnerships and student support, coordinating with teams and supervising student staff.

Skills

Web writing

SEO best practices

Analytics usage

Content strategy

Editorial standards

Collaboration with stakeholders

Storytelling formats

AI content awareness

Education

Bachelor's degree in communications, journalism, public relations or related field

Tools

WordPress

Drupal

HTML

Job description

Case Western Reserve University is seeking an Assistant Director for Digital Communications to lead web content strategy across the case.edu domain. You will work with Marketing, the web team and campus partners to shape content that reflects the university voice, while guiding editorial standards and storytelling.

You will oversee content development, optimization, and performance measurement, using analytics to inform strategies and improve search visibility.