Director, SFMC Strategy & Enablement

West Virginia University Foundation, Inc.; Morgantown (WV); Hybrid; USD 120,000 - 180,000; Full time

Job summary

West Virginia University Foundation, Inc. seeks an Executive Director to lead Marketing Cloud planning, execution and optimization for donor engagement. You will partner across Annual Giving, Donor Engagement, Strategic Communications and IT to build personalized donor journeys at scale.

The role drives multi-channel campaigns, audience insights and campaign analytics, ensuring alignment with Foundation priorities and university partnerships. Hybrid work aligns with WVUF policy.

Qualifications

• 5+ years of progressive experience in digital marketing, marketing automation, CRM marketing or lifecycle marketing.
• Experience leading or managing Salesforce Marketing Cloud strategy and execution, CRM and Data Cloud.
• Strong understanding of audience segmentation, donor/customer journeys and marketing analytics.
• Experience managing integrated email marketing campaigns and automated workflows.
• Excellent project management and cross-functional collaboration skills.
• Strong written and verbal communication skills.

Responsibilities

• Lead the enablement of the Foundation's marketing automation strategy and roadmap for Salesforce Marketing Cloud.
• Partner and enable marketing digital components of the donor lifecycle marketing journeys across teams to align with fundraising priorities.
• Translate fundraising goals into scalable multi-channel marketing strategies and donor experiences.
• Oversee audience segmentation using donor behavior, affinity and engagement data.
• Drive testing, optimization and continuous improvement across campaigns.

Skills

Digital marketing

Salesforce Marketing Cloud

Audience segmentation

Donor journeys

Marketing analytics

Email campaigns

Project management

Cross-functional collaboration

Written communication

Verbal communication

Higher education marketing

Nonprofit fundraising

AI-enabled marketing

Personalization

Data-driven communications

Education

Bachelor's degree in marketing, communications, business or related field

Tools

Salesforce Marketing Cloud certifications

Job description

West Virginia University Foundation, Inc. seeks an Executive Director to lead Marketing Cloud planning, execution and optimization for donor engagement. You will partner across Annual Giving, Donor Engagement, Strategic Communications and IT to build personalized donor journeys at scale.

The role drives multi-channel campaigns, audience insights and campaign analytics, ensuring alignment with Foundation priorities and university partnerships. Hybrid work aligns with WVUF policy.