CRM & Digital Enrollment Marketing Lead

York College of Pennsylvania Inc.; Hallam (PA); Sur place; USD 65 000 - 90 000; Plein temps

Résumé du poste

York College of Pennsylvania seeks an Assistant Director of Digital Enrollment Marketing to lead Slate CRM workflows, digital content administration, and social media for prospective students. You will manage event pages, portals, and campus digital touchpoints, ensuring privacy compliance and data integrity.

The role requires collaboration with the Enrollment Marketing team, maintenance of the admissions website, and ongoing optimization of the digital journey from inquiry to enrollment,

Qualifications

• Bachelor's degree required.
• 3+ years managing marketing campaigns in an enterprise CRM or database.
• 2–3 years managing organic social media and CMS tools.

Responsabilités

• Oversee CRM email/SMS workflow logic and automation.
• Build and update admissions web pages and event landing pages.
• Manage portals, interactive campus map, and virtual tour assets.
• Develop and execute organic social content aligned with marketing strategies.
• Support campus events and coordinate with IT and marketing teams.

Connaissances

CRM platforms

Social media management

Web content editing

Digital analytics

Attention to detail

Formation

Bachelor's degree

Outils

Slate CRM

Salesforce

HubSpot

Marketo

CMS platforms

HTML basics

Description du poste

York College of Pennsylvania seeks an Assistant Director of Digital Enrollment Marketing to lead Slate CRM workflows, digital content administration, and social media for prospective students. You will manage event pages, portals, and campus digital touchpoints, ensuring privacy compliance and data integrity.

The role requires collaboration with the Enrollment Marketing team, maintenance of the admissions website, and ongoing optimization of the digital journey from inquiry to enrollment,