Senior Director, Web Experience & AI-Driven Marketing

DeVry University; United States; Remote; USD 190,000 - 210,000; Full time

Benefits offered by this job

401(k) with company match

Tuition assistance

Remote & hybrid opportunities

Comprehensive health coverage

Job summary

DeVry University is seeking a strategic, performance-driven Sr. Director to lead Marketing Web Product, UX, and Digital Experience from a remote location in the United States.

You will own the vision and roadmap for DeVry.edu, driving enrollment growth through AI-enabled discovery, enhanced UX, and conversion optimization. You will steer modernization across web product, SEO, and analytics, partnering with Marketing, IT, Enrollment, Analytics, and Academic teams to deliver measurable business

Qualifications

• 10+ years of digital product leadership with measurable impact.
• Bachelor’s degree in marketing, business, CS, or related field.
• Expertise in website strategy, UX optimization, SEO, and AI-driven discovery.
• Hands-on with CMS, analytics, and modern testing tools.

Responsibilities

• Define and execute the website product strategy and roadmap.
• Lead modernization and optimization of the web experience.
• Establish KPIs, dashboards, and performance reporting.
• Collaborate across Marketing, IT, Enrollment, Analytics, and Content.

Skills

Digital product leadership

Web product strategy

UX optimization

AI-enabled discovery

Data-driven decision making

Education

Bachelor’s degree in marketing, business, CS, or related field

Tools

Adobe Experience Manager

Drupal

Google Analytics

SEO tools / platforms

A/B/multivariate testing tools

Job description

DeVry University is seeking a strategic, performance-driven Sr. Director to lead Marketing Web Product, UX, and Digital Experience from a remote location in the United States.

You will own the vision and roadmap for DeVry.edu, driving enrollment growth through AI-enabled discovery, enhanced UX, and conversion optimization. You will steer modernization across web product, SEO, and analytics, partnering with Marketing, IT, Enrollment, Analytics, and Academic teams to deliver measurable business