Executive Director, Digital Growth & Membership (Remote)

CVS Health; Vermont; Hybrid; USD 175,000 - 335,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking an Executive Director, Digital Product for Membership, Engagement & Retention. You will lead strategy and execution across patient growth, omnichannel marketing, and retention initiatives, aligning executive stakeholders to deliver scalable digital experiences that maximize patient acquisition and lifetime value.

You will guide a multidisciplinary team including product managers, engineers, data scientists, Salesforce specialists, and UI/UX designers, shaping roadmaps that

Qualifications

• Bachelor's degree required; Graduate degree and/or clinical background preferred.
• 10-15+ years of progressive leadership experience spanning healthcare operations and clinical technology product management.
• Proven history of partnering with primary care networks, retail clinics, or value-based care organizations to improve patient growth and engagement pathways.

Responsibilities

• Define end-to-end digital experiences from first touch through ongoing care engagement.
• Partner with Growth & Engagement leadership to define why/what across acquisition channels and retention programs.
• Establish shared outcome metrics linked to New Patient Visits, panel growth, and membership growth efficiency.
• Lead cross-functional teams to build scalable platforms across marketing, sales, outreach, and retention workflows.
• Oversee integration between external platforms and internal systems (Salesforce, Epic, CRM tools) to enable real-time patient engagement.

Skills

Executive presence

Healthcare tech

Growth & retention

Product leadership

Problem solving

Hands-on leadership

People leadership

Education

Bachelor's degree

Graduate degree

Tools

Salesforce

Epic EHR

Five9

Job description

CVS Health is seeking an Executive Director, Digital Product for Membership, Engagement & Retention. You will lead strategy and execution across patient growth, omnichannel marketing, and retention initiatives, aligning executive stakeholders to deliver scalable digital experiences that maximize patient acquisition and lifetime value.

You will guide a multidisciplinary team including product managers, engineers, data scientists, Salesforce specialists, and UI/UX designers, shaping roadmaps that