Executive China Social Commerce & Growth Lead (Remote)

STERRY; United States; Remote; USD 150,000 - 230,000; Full time

Benefits offered by this job

Remote flexibility and autonomy

MPF + Paid Time Off

Job summary

STERRY is building a China-focused growth operation from the ground up. We seek a leader who has launched Western fashion brands in China, and can own brand presence, partnerships, and revenue across social channels.

You will drive Xiaohongshu campaigns, manage Douyin content with MCNs, and funnel traffic through WeChat Mini Programs, while ensuring local relevance and high margin performance.

Qualifications

• 3+ years growing Western fashion or lifestyle brands in China.
• Hands-on experience with Xiaohongshu, Douyin, and/or WeChat Mini Programs.

Responsibilities

• Grow brand presence on Xiaohongshu with KOC/KOL seeding campaigns that build credibility, not just impressions.
• Drive sales on Douyin by working with MCNs and creators to produce short-video and live-stream content that converts.
• Build retention on WeChat by funneling social traffic into the Mini-Program store and managing community groups for repeat purchases.
• Localize global fashion identity to resonate with Chinese consumers emotionally and aesthetically.
• Own the numbers: set strategy, manage budget, and be accountable for GMV, CAC, and margin.

Skills

China growth experience

Social platforms expertise

KOL/KOC/MCN network

Mandarin and English

Tools

WeChat Mini Programs

Job description

STERRY is building a China-focused growth operation from the ground up. We seek a leader who has launched Western fashion brands in China, and can own brand presence, partnerships, and revenue across social channels.

You will drive Xiaohongshu campaigns, manage Douyin content with MCNs, and funnel traffic through WeChat Mini Programs, while ensuring local relevance and high margin performance.