China Growth Leader: Social Commerce & DTC

STERRY; United States; Remote; USD 120,000 - 210,000; Full time

Job summary

STERRY is building its fashion brand in China from scratch. You’ll own the full China growth playbook, from brand presence to creator partnerships and revenue, with a lean, high-margin DTC model built on social commerce and private traffic.

You’ll localize the global fashion identity for Chinese consumers, drive campaigns on Xiaohongshu and Douyin, and own GMV, CAC, and margin with remote flexibility.

Qualifications

• 3+ years growing a Western fashion or lifestyle brand in China.
• Hands-on experience with Xiaohongshu, Douyin, and/or WeChat Mini Programs.
• Existing network of KOLs, KOCs, and MCN partners.
• Fluent Mandarin; professional English.

Responsibilities

• Grow the brand on Xiaohongshu with KOC/KOL campaigns that build real credibility, not just impressions.
• Drive sales on Douyin and work with MCNs to produce short-video and live-stream content that converts.
• Build retention on WeChat and funnel social traffic into our WeChat Mini Program store; manage community groups for repeat purchases.
• Localize with taste and adapt our global fashion identity into content that resonates with Chinese consumers—emotionally and aesthetically.
• Own the numbers: set the strategy, manage the budget, and be accountable for GMV, CAC, and margin.

Skills

China growth

Brand growth

KOL partnerships

MCN partnerships

Social commerce

Mandarin fluency

English proficiency

Tools

Xiaohongshu

Douyin

WeChat Mini Programs

Job description

STERRY is building its fashion brand in China from scratch. You’ll own the full China growth playbook, from brand presence to creator partnerships and revenue, with a lean, high-margin DTC model built on social commerce and private traffic.

You’ll localize the global fashion identity for Chinese consumers, drive campaigns on Xiaohongshu and Douyin, and own GMV, CAC, and margin with remote flexibility.