Head of Social Commerce & Growth (China)

STERRY; United States; A distancia; USD 150.000 - 230.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote flexibility and autonomy

MPF + Paid Time Off

Descripción de la vacante

STERRY is building a China-focused growth operation from the ground up. We seek a leader who has launched Western fashion brands in China, and can own brand presence, partnerships, and revenue across social channels.

You will drive Xiaohongshu campaigns, manage Douyin content with MCNs, and funnel traffic through WeChat Mini Programs, while ensuring local relevance and high margin performance.

Formación

• 3+ years growing Western fashion or lifestyle brands in China.
• Hands-on experience with Xiaohongshu, Douyin, and/or WeChat Mini Programs.

Responsabilidades

• Grow brand presence on Xiaohongshu with KOC/KOL seeding campaigns that build credibility, not just impressions.
• Drive sales on Douyin by working with MCNs and creators to produce short-video and live-stream content that converts.
• Build retention on WeChat by funneling social traffic into the Mini-Program store and managing community groups for repeat purchases.
• Localize global fashion identity to resonate with Chinese consumers emotionally and aesthetically.
• Own the numbers: set strategy, manage budget, and be accountable for GMV, CAC, and margin.

Conocimientos

China growth experience

Social platforms expertise

KOL/KOC/MCN network

Mandarin and English

Herramientas

WeChat Mini Programs

Descripción del empleo

The Role

We're building our fashion brand in China from scratch — and we need someone who's done this before. You'll own the full China growth playbook: brand presence, creator partnerships, and revenue. No agency hand-holding. No Tmall dependency. Just a lean, high-margin DTC model built on social commerce and private traffic — with you at the helm.

What You'll Do

• Grow the brand on Xiaohongshu Run KOC and KOL seeding campaigns that build real brand credibility — not just impressions.
• Drive sales on Douyin Work with MCNs and creators to produce short-video and live-stream content that converts, not just entertains.
• Build retention on WeChat Funnel social traffic into our WeChat Mini-Program store. Manage community groups that drive repeat purchases and loyalty.
• Localize with taste Adapt our global fashion identity into content that genuinely resonates with Chinese consumers — emotionally and aesthetically.
• Own the numbers You set the strategy, manage the budget, and are accountable for GMV, CAC, and margin.

Who You Are

• 3+ years growing a Western fashion or lifestyle brand in China
• Hands-on experience on Xiaohongshu, Douyin, and/or WeChat Mini Programs — you know what works today
• An existing network of KOLs, KOCs, and MCN partners you can activate quickly
• Fluent in Mandarin; professional in English
• Data-driven, but with genuine brand sensibility and fashion taste
• A builder — you'd rather create something than manage something already built

What You Get

• Executive compensation with incentives tied to GMV and profitability
• Full ownership of the China business — strategy, execution, and results
• Remote flexibility and autonomy
• MPF + Paid Time Off

STERRY Limited is an equal opportunity employer.