Branding Manager (Hong Kong Based)

STERRY; United States; Remote; USD 102,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation package

Full remote flexibility

Opportunity to work with国际 brands and

Collaborative and innovative team

Job summary

STERRY Limited in Hong Kong is seeking a Branding Manager to own the brand identity, communication, and market positioning for the Hong Kong market. You will lead local campaigns, collaborate with global teams, and ensure premium brand standards across all touchpoints.

The role requires 5+ years in brand management (3+ years in fashion), fluency in English and Cantonese, and a strong strategic, creative, and communicative mindset. This is a Hong Kong-based position with full remote flexibility.

Qualifications

• 5+ years of progressive experience in brand management, with a minimum of 3 years in the fashion sector.
• Must be legally eligible to work in Hong Kong and based in Hong Kong.
• Proven track record in developing and executing integrated 360-degree brand campaigns.
• Excellent written and verbal communication in English and Cantonese.

Responsibilities

• Develop and execute a comprehensive brand strategy for the Hong Kong market that aligns with global objectives.
• Ensure brand identity, voice, visual aesthetics, and messaging are consistent across all touchpoints.
• Conduct market research on fashion trends and consumer insights in Hong Kong.
• Manage the annual branding budget for maximum ROI.
• Lead local marketing campaigns and collaborations with global teams.
• Oversee development of marketing collateral and localized content.
• Manage agency relationships (PR, creative, media buying) for on-strategy execution.
• Define social media and digital content strategy for local platforms.
• Collaborate with e-commerce to uphold premium brand standards and drive conversions.
• Train and guide local teams on brand guidelines and positioning.
• Present regular performance reports on brand health to senior management.

Skills

Brand management

Fashion branding

Digital marketing

Cross-cultural communication

Strategy development

Data-driven decision making

English proficiency

Cantonese proficiency

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Analytics tools

CRM/Email platforms

Job description

Branding Manager (Hong Kong Based) - STERRY Limited

Join a dynamic growth marketing agency where precision meets creativity

At STERRY, we're not your average marketing agency—we're the rocket fuel behind crowdfunding and e-commerce success. Since day one, we've helped clients generate over $100 million in trackable online revenue through strategies rooted in measurable performance.

About the Role

We are seeking an experienced Branding Manager with a strong background in the fashion industry to take ownership of our brand's identity, communication, and market positioning in Hong Kong. This pivotal role requires a deep understanding of luxury/retail branding, cultural nuances, and the fast-paced digital landscape. The ideal candidate will be a strategic thinker, a creative leader, and an exceptional communicator who can translate our global vision into localized, compelling campaigns.

Key Responsibilities

Brand Strategy & Execution

• Develop and execute a comprehensive brand strategy tailored for the Hong Kongmarket that aligns with the company's global objectives.
• Ensure absolute consistency of the brand identity, voice, visual aesthetic, and messaging across all touchpoints (digital, in-store, PR, partnerships).
• Conduct continuous market research on fashion trends, competitive landscape, and consumer insights in Hong Kong to identify new opportunities and challenges.
• Manage the annual branding budget, optimizing spend for maximum impact and ROI.

Marketing & Campaigns

• Lead the planning and execution of all local marketing campaigns, seasonal launches, and collaborations, working closely with the global marketing and product teams.
• Oversee the development of compelling marketing collateral, including store display materials, digital assets, and localized content.
• Manage agency relationships (PR, creative, media buying) to ensure high-quality, on-strategy execution of brand initiatives.

Digital & Social Media

• Define and drive the brand's social media and digital content strategy for relevant local platforms (e.g., Instagram, WeChat, Little Red Book - depending on target market).
• Work with the e-commerce team to ensure the online experience reflects premium brand standards and drives conversion.

Collaboration & Leadership

• Act as the brand guardian, training and guiding local sales, retail, and operations teams on brand guidelines and positioning.
• Prepare and present regular performance reports on brand health, campaign effectiveness, and key metrics to senior management.

Qualifications

• Mandatory: 5+ years of progressive experience in brand management, with a minimum of 3 years specifically within the fashionsector.
• Essential: Must be legally eligible to work in and based in Hong Kong, with a solid understanding of the local consumer base and media landscape.
• Proven track record in developing and executing successful, integrated 360-degree brand campaigns.
• Exceptional written and verbal communication skills in English and Cantonese.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proficiency in data analysis and translating market/consumer insights into actionable strategies.
• Highly creative, detail-oriented, and able to manage multiple projects simultaneously under tight deadlines.

What We Offer

• Competitive compensation package
• Full remote flexibility
• Opportunity to work with international brands and markets
• Collaborative and innovative marketing environment

We look forward to hearing from you!