Event Marketing Manager

Cigna; Chattanooga (TN); On-site; USD 75,000 - 124,000; Full time

Job summary

Cigna in Chattanooga, TN seeks an Event Marketing Manager to own cross-functional campaigns from lead generation to revenue. You’ll script webinars, manage handoff docs between PR and CRM, and optimize ad spend for measurable growth.

You bring 8+ years in sales/marketing, Salesforce fluency, and Google Ads experience. You’ll hunt partnership angles, grow brand awareness through copywriting and segmentation, and report weekly on pipeline performance.

Qualifications

• 8+ years owning outcomes in sales/marketing.
• Fluency with Salesforce and Google Ads.
• Ability to ship quickly in a temporary structure.
• Experience driving partnerships in a TN market.

Responsibilities

• Own the handoff doc that keeps nothing falling between PR and CRM.
• Script the webinar that fills the sales marketing top of funnel.
• Close the loop between ad spend and revenue, dollar for dollar.
• Grow brand awareness through copywriting and customer segmentation.
• Hunt for partnership angles in Chattanooga, TN.
• Track pipeline performance and report results weekly.
• Stand up a retargeting-driven scoring model for the team.
• Analyze campaign metrics and optimize spend against revenue targets.

Skills

Sales & marketing strategy

Salesforce

Google Ads

Campaign analytics

Team leadership

Tools

Salesforce

Google Ads

Job description

Come grow your career and our numbers as an Event Marketing Manager at one of Chattanooga's fastest-moving companies. Cigna frames it as a partnership - $75,000 - $124,000 for your 6 years, ownership of sales marketing work, and growth shared both ways.

Key Responsibilities

• Own the handoff doc that keeps nothing falling between Public Relations and CRM
• Script the webinar that fills the sales marketing top of funnel
• Close the loop between ad spend and revenue, dollar for dollar
• Grow brand awareness through Copywriting and Customer Segmentation initiatives
• Hunt for partnership angles no one in Chattanooga, TN has tried
• Track pipeline performance and report results to leadership each week
• Stand up a Retargeting-driven scoring model the whole team believes
• Analyze campaign metrics and optimize spend against revenue targets

What You'll Bring

• Comfort owning sales marketing decisions in a TN market
• An eye for the feedback-driven detail that separates fine from finished
• A track record of quick-to-ship delivery in a temporary structure
• Manager fluency in Salesforce, with Google Ads on your roadmap
• 8+ years owning outcomes, not just completing tasks
• The kind of empathy that makes hard feedback land softly

Since day one, Cigna has been on a data-honest mission to reshape sales marketing from its base in Chattanooga, TN. Trust, transparency, and steady momentum are the three things we protect above all else.

Come for $75,000 - $124,000, stay for the mentorship, the benefits, and the rare flexibility that makes Cigna an agile place to grow.

Active as of this moment, the Chattanooga, TN role accepts resumes daily.