Business Development Manager

Cigna; Chula Vista (CA); On-site; USD 123,000 - 173,000; Full time

Job summary

Cigna seeks a Business Development Manager in California to design landing pages and conversion funnels that turn traffic into customers. You will translate customer insights into sharper campaign briefs, pitch upsells that feel like favors, and steer prospects from interest to invoice with minimal friction.

Responsibilities include scripting webinars to fill the top of the funnel, driving demand-generation with a strong grasp of innovation, and crafting messaging for sales marketing buyers and

Qualifications

• Design landing pages and conversion funnels that turn traffic into customers.
• Translate customer insights into sharper campaign briefs.
• Pitch upsells that feel like favors, not invoices.
• Steer Cigna prospects from interest to invoice without friction.
• Script the webinar that fills the sales marketing top of funnel.
• Strong command of Innovation, with 6 of demand-generation experience.
• Craft compelling messaging tailored to sales marketing buyers and decision-makers.
• Report on attribution and channel ROI to inform the budget cycle.

Skills

Landing pages

Conversion funnels

Customer insights

Upsells

Prospect to invoice

Webinar scripting

Demand-generation

Messaging

Attribution reporting

Job description

Cigna wants a Business Development Manager who knows that the best Goal Setting is the kind a buyer never notices working. Cut to the chase and you get $123,000 - $173,000, a sales marketing mandate, and Cigna colleagues who treat ownership as the default.

Key Responsibilities

• Design landing pages and conversion funnels that turn traffic into customers
• A knack for translating customer insights into sharper campaign briefs
• Pitch upsells that feel like favors, not invoices
• Steer Cigna prospects from interest to invoice without friction
• Script the webinar that fills the sales marketing top of funnel
• Strong command of Innovation, with 6 of demand-generation experience
• Craft compelling messaging tailored to sales marketing buyers and decision-makers
• Report on attribution and channel ROI to inform the $123,000 - $173,000 budget cycle

What You'll Bring

• The grit to debug at 4pm on a Friday without complaint
• A point of view on Cigna's space, sharpened by your own reading
• Proven Stress Management judgment when the textbook answer doesn't fit
• Comfort with the temporary cadence of a Chula Vista-based operation

At its core, Cigna is a builder-led bet that Chula Vista, CA can out-build anyone when it comes to Churn Reduction. We celebrate the person who asks the dumb question that saves the whole sales marketing project.

For your Quota Attainment and 8 of grit, we offer $123,000 - $173,000, mentorship, benefits, and the flexibility to do Chula Vista on your terms.

We are growing the Cigna team in CA and adding this position immediately.