Event Marketing Lead: Data-Driven Growth & Partnerships

Cigna; Chattanooga (TN); On-site; USD 75,000 - 124,000; Full time

Job summary

Cigna in Chattanooga, TN seeks an Event Marketing Manager to own cross-functional campaigns from lead generation to revenue. You’ll script webinars, manage handoff docs between PR and CRM, and optimize ad spend for measurable growth.

You bring 8+ years in sales/marketing, Salesforce fluency, and Google Ads experience. You’ll hunt partnership angles, grow brand awareness through copywriting and segmentation, and report weekly on pipeline performance.

Qualifications

• 8+ years owning outcomes in sales/marketing.
• Fluency with Salesforce and Google Ads.
• Ability to ship quickly in a temporary structure.
• Experience driving partnerships in a TN market.

Responsibilities

• Own the handoff doc that keeps nothing falling between PR and CRM.
• Script the webinar that fills the sales marketing top of funnel.
• Close the loop between ad spend and revenue, dollar for dollar.
• Grow brand awareness through copywriting and customer segmentation.
• Hunt for partnership angles in Chattanooga, TN.
• Track pipeline performance and report results weekly.
• Stand up a retargeting-driven scoring model for the team.
• Analyze campaign metrics and optimize spend against revenue targets.

Skills

Sales & marketing strategy

Salesforce

Google Ads

Campaign analytics

Team leadership

Tools

Salesforce

Google Ads

Job description

Cigna in Chattanooga, TN seeks an Event Marketing Manager to own cross-functional campaigns from lead generation to revenue. You’ll script webinars, manage handoff docs between PR and CRM, and optimize ad spend for measurable growth.

You bring 8+ years in sales/marketing, Salesforce fluency, and Google Ads experience. You’ll hunt partnership angles, grow brand awareness through copywriting and segmentation, and report weekly on pipeline performance.