EV Experience Guide III - Brand Ambassador

Rivian Automotive; San Diego (CA); On-site; USD 32,000 - 37,000; Full time

Job summary

Rivian Automotive in San Diego is seeking a Product Guide III to welcome and educate customers, drive engagement, and deliver memorable experiences at Rivian locations. You will demonstrate deep product knowledge, lead demos, and support community events while maintaining premium store standards.

The role requires 2+ years in customer service, a flexible schedule including nights and weekends, and the ability to travel to support other markets.

Qualifications

• 2+ years’ experience in customer service required; prior EV/field marketing/sales/education/hospitality preferred.
• At least 18 years of age; must be 21+ to operate Rivian vehicle.
• High School Diploma, GED or equivalent required.
• Flexible schedule to support nights/weekends/holidays; travel as needed for market launches.
• Experience using POS and CRM software preferred.
• Working knowledge of Google Workspace and ability to learn new tools quickly.
• Must have a valid driver’s license; MVR checks will be performed.
• Must have or be eligible to obtain sales/notary/food handling certification within 90 days if applicable.

Responsibilities

• Welcome, engage, and educate customers to provide a positive experience.
• Achieve KPIs: leads captured, lead capture rate, lead-to-drive rate, and sales orders.
• Engage with Rivian customers to identify needs and create an individualized experience.
• Support brand initiatives: demand/lead generation, product demos, and community events.
• Maintain high level of brand/product knowledge and complete required training.
• Utilize POS and CRM tools to generate leads and enhance customer experience.
• Handle day-to-day operations: event production, BOH upkeep, food/beverage support, space upkeep, and displays.
• Uphold premium retail and vehicle presentation standards at all times.
• Take on additional projects as requested by leadership.

Skills

Customer service experience

Willingness to travel

Flexible schedule

Education

High School Diploma

Tools

POS software

CRM software

Google Workspace

Job description

Rivian Automotive in San Diego is seeking a Product Guide III to welcome and educate customers, drive engagement, and deliver memorable experiences at Rivian locations. You will demonstrate deep product knowledge, lead demos, and support community events while maintaining premium store standards.

The role requires 2+ years in customer service, a flexible schedule including nights and weekends, and the ability to travel to support other markets.