Entertainment Creator Partnerships Leader

TikTok; New York (NY); On-site; USD 159,000 - 360,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with company match

Paid parental leave

Short-term and long-term disability

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days Paid Personal Time

Job summary

TikTok is seeking an Entertainment Creator Leader in New York to drive growth and impact for its North America Entertainment team. You will lead creator management, public figure partnerships, and agency collaborations, aligning product, data, and marketing to scale high‑quality entertainment content.

You will coach senior contributors, influence cross-functional leaders, and position TikTok as the preferred platform for entertainment creators and public figures.

Qualifications

• Bachelor’s degree or equivalent practical experience required.
• Significant leadership experience in creator partnerships, content partnerships, media partnerships, or related function within a leading digital platform, media company, or entertainment ecosystem.
• Deep understanding of the creator/content landscape across entertainment, celebrities, film/TV, and talent representation.
• Strong track record building and managing strategic relationships with creators, public figures, agencies, and external partners.

Responsibilities

• Lead and develop an Entertainment team across creator management, public figure partnerships, creator operations/programs, and talent agency partnerships.
• Define and execute strategy to grow quantity, quality, and consistency of entertainment creator content on TikTok.
• Build and deepen relationships with entertainment creators, celebrities, film/TV public figures, and key agency partners like CAA and WME.
• Partner cross-functionally with product, operations, data, marketing, and regional/global stakeholders to align priorities and drive outcomes.
• Use data and performance metrics to identify growth opportunities, assess partnership impact, and inform strategic decisions.
• Establish scalable programs and operating models that strengthen creator acquisition, activation, retention, and output.

Skills

Leadership experience

Creator partnerships

Strategic relationships

Data-driven mindset

Stakeholder management

Education

Bachelor's degree or equivalent

Job description

TikTok is seeking an Entertainment Creator Leader in New York to drive growth and impact for its North America Entertainment team. You will lead creator management, public figure partnerships, and agency collaborations, aligning product, data, and marketing to scale high‑quality entertainment content.

You will coach senior contributors, influence cross-functional leaders, and position TikTok as the preferred platform for entertainment creators and public figures.