Creator Growth & Partnerships Strategist

TikTok; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Job summary

TikTok is seeking a Creator Operations professional to drive GMV in the U.S. by managing top-tier creators and agencies, expanding creator programs, and optimizing content, commerce strategy, and partnerships.

You will collaborate with Product, Ops, Marketing, and Biz Dev to scale creator supply, measure performance, and deliver actionable insights while shaping ongoing growth in a fast-paced environment.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 2+ years of experience in creator management, influencer marketing, talent management, or content-based commerce.
• Experience working with creators, influencers, or creator agencies, preferably including high-performing or top-tier creators.
• Strong communication and interpersonal skills, with the ability to build trusted relationships.
• Experience creating structured documentation such as SOPs, playbooks, presentations, or operational guidelines.
• Collaborative team player with strong learning agility and adaptability.

Responsibilities

• Manage and develop relationships with top-tier commerce creators and creator agencies to drive sustainable GMV growth.
• Support creators in product assortment, content planning, and commerce strategy optimization.
• Design and execute short-term and long-term creator growth strategies, scaling creator supply and sales performance within the market.
• Define and implement Affiliate Program strategies aligned with business objectives, leveraging platform tools and services.
• Partner with cross-functional teams (Product, Operations, Marketing, Business Development) to continuously improve the creator experience on TikTok Shop.
• Plan and deliver creator programs, including campaigns, product launches, brand collaborations, and offline activations.
• Analyze creator performance metrics (e.g., conversion, engagement, content performance) and deliver actionable insights and recommendations.
• Build, document, and optimize internal processes, SOPs, and playbooks to support creator onboarding and ongoing growth.
• Identify and amplify successful creator case studies to increase creator business awareness and adoption.
• Serve as a primary point of contact to address creator issues, enhance satisfaction, and strengthen long-term partnerships.
• Represent TikTok Shop in partner and agency meetings, driving awareness and adoption of creator‑led commerce solutions.
• Navigate ambiguity in a fast-paced environment while influencing internal and external stakeholders effectively.

Skills

Creator management

Influencer marketing

Content-based commerce

Strong communication

Documentation (SOPs)

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Job description

TikTok is seeking a Creator Operations professional to drive GMV in the U.S. by managing top-tier creators and agencies, expanding creator programs, and optimizing content, commerce strategy, and partnerships.

You will collaborate with Product, Ops, Marketing, and Biz Dev to scale creator supply, measure performance, and deliver actionable insights while shaping ongoing growth in a fast-paced environment.