Enterprise SAP Demand Gen Lead - Pipeline Owner

Glasslake (Formerly Luzid); San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Glasslake, a San Francisco–based company building the SAP delivery operating system, seeks an experienced demand generation leader to own and scale a two-motion pipeline strategy targeting enterprises and global SIs. You will design outbound and ABM programs, drive digital demand, and optimize attribution across channels.

You will work hands-on, without a sub-team, coordinating with sales, marketing, and external agencies.

Qualifications

• 7–10 years in demand generation, growth, or revenue marketing at a B2B software company, with measurable pipeline impact.
• Experience marketing to SAP ecosystem or similar, ideally with SAP/ISV or SI organizations.
• Enterprise ABM and outbound fluency with high-value accounts.
• Hands-on operator who ships campaigns without a team underneath.

Responsibilities

• Own the pipeline number and build the funnel model with sources and conversion rates.
• Instrument attribution in HubSpot to trace opportunities to sources and optimize quickly.
• Run weekly pipeline reviews with sales to improve top-of-funnel volume and quality.
• Design outbound and ABM programs for defined enterprise accounts; manage partner demand with SIs.

Skills

Demand generation

Growth marketing

ABM campaigns

HubSpot

Analytics & attribution

English writing

Portuguese (plus)

Tools

HubSpot

CRM software

Job description

Glasslake, a San Francisco–based company building the SAP delivery operating system, seeks an experienced demand generation leader to own and scale a two-motion pipeline strategy targeting enterprises and global SIs. You will design outbound and ABM programs, drive digital demand, and optimize attribution across channels.

You will work hands-on, without a sub-team, coordinating with sales, marketing, and external agencies.