Demand Generation Manager — SAP Ecosystem (Fully Remote)

Glasslake Funding; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Glasslake Funding is seeking a senior demand generation specialist to drive the SAP-focused enterprise pipeline. You will own ABM strategies, leverage HubSpot for attribution, and collaborate with sales, brand, and partners to scale demand across direct enterprise and SI channels.

Candidates will bring 7-10 years in B2B software demand gen, proven results, and strong English writing; Portuguese is a plus. The role is based in a fast-moving, globally engaged team with hybrid regional presence.

Qualifications

• 7-10 years in demand generation or revenue marketing at a B2B software company with quantified results.
• Deep SAP market knowledge, enterprise ABM fluency, and hands-on HubSpot proficiency.
• Bias for action, analytical rigor, and excellent written English; Portuguese is a plus.

Responsibilities

• Instrument HubSpot attribution so every opportunity is traceable and weak programs are killed quickly.
• Run weekly pipeline reviews with sales, owning top-of-funnel volume and quality, not just lead counts.
• Select and manage agencies and freelancers on output and cost per opportunity.
• Build the demand engine for both direct enterprise and SI partner motions, using ABM, digital, and events.

Skills

Demand generation

ABM

HubSpot

Analytical thinking

English proficiency

Tools

HubSpot

SAP

Job description

• You own the pipeline number, carrying a qualified pipeline target and reporting against it.
• You build the demand engine for both direct enterprise and SI partner motions, using ABM, digital, and events.
• You manage outside vendors and partner with sales and brand to convert positioning into pipeline.

Your Approach:

• Instrument HubSpot attribution so every opportunity is traceable and weak programs are killed quickly.
• Run weekly pipeline reviews with sales, owning top-of-funnel volume and quality, not just lead counts.
• Select and manage agencies and freelancers on output and cost per opportunity.

Your Background:

• 7-10 years in demand generation or revenue marketing at a B2B software company with quantified results.
• Deep SAP market knowledge, enterprise ABM fluency, and hands-on HubSpot proficiency.
• Bias for action, analytical rigor, and excellent written English; Portuguese is a plus.

Glasslake

Glasslake builds an agentic orchestration platform for SAP delivery, turning project decisions and context into lasting organizational memory. It is a small, fast-moving team based in San Francisco and São Paulo, serving major SAP integrators.