Enterprise Retention Marketing Strategist

Remote; San Francisco (CA); On-site; USD 93,000 - 145,000; Full time

Benefits offered by this job

Annual bonus program

Retirement contributions

Health insurance

Sick leave

Parental leave

Paid time off

Job summary

eMoney is seeking an Enterprise Retention Marketing Manager to drive retention, engagement and long-term value for enterprise clients in San Francisco. You will lead cross-functional initiatives, craft multi-channel campaigns, and own communications during mergers, migrations and product releases.

You will collaborate with Sales and Client Service Management to optimize enterprise engagement, measure success with data, and continuously improve retention programs to protect strategic

Qualifications

• Bachelor’s degree in marketing, PR, business management or related field preferred or equivalent experience.
• 6+ years of retention marketing with segmentation and personalization across email, in-app, and SMS.
• Experience leading complex cross-functional initiatives and influencing stakeholders.
• Proven success with data-driven retention and engagement strategies with measurable results.
• Knowledge of marketing automation tools, preferably Eloqua.
• Experience with WordPress, Contently, Asana, and Microsoft Office.
• Experience with eMoney’s application is preferred.

Responsibilities

• Execute overarching retention marketing strategy for enterprise clients across advisor and home office audiences.
• Create and optimize targeted retention strategies to engage and protect key relationships.
• Lead high-profile enterprise initiatives and collaborate with Senior Manager on complex efforts.
• Develop advisor communication strategies to foster engagement and retention across enterprise audiences.
• Communicate product enhancements to enterprise home offices and advisors via multi-channel plans.
• Partner with Client Service Management and Enterprise Account Management to keep home offices informed and engaged.
• Evolve CRC strategy, including content and training resources for enterprise engagement.
• Collaborate with Sales on strategic retention marketing support as needed.
• Represent retention marketing externally to strengthen strategic relationships.
• Leverage data and feedback to evaluate results and adjust strategies.

Skills

Retention marketing strategy

Cross-functional leadership

Data-driven decision making

Stakeholder management

Excellent writing

Project management

Education

Bachelor’s degree in marketing or related field

Tools

Eloqua

WordPress

Contently

Asana

Microsoft Office

Job description

eMoney is seeking an Enterprise Retention Marketing Manager to drive retention, engagement and long-term value for enterprise clients in San Francisco. You will lead cross-functional initiatives, craft multi-channel campaigns, and own communications during mergers, migrations and product releases.

You will collaborate with Sales and Client Service Management to optimize enterprise engagement, measure success with data, and continuously improve retention programs to protect strategic