Growth Marketing Leader — Demand, Retention & ROI

eMoney Advisor; United States; A distancia; USD 202.000 - 263.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual bonus program

Health insurance

Retirement contributions

Paid time off

Sick leave

Parental leave

Descripción de la vacante

eMoney Advisor is seeking a VP of Growth Marketing to lead demand generation, marketing operations, and client retention across the organization, driving acquisition and growth. This leader will guide the ideation, planning, and execution of comprehensive marketing strategies designed to attract prospects, increase client acquisition, and deepen client relationships.

The role requires 15+ years in B2B demand generation with strong leadership, experience with Eloqua and Salesforce, and a track

Formación

• Bachelor's degree required.
• 15+ years of B2B demand generation experience.
• 7+ years of management experience.
• Strong experience with Eloqua (or other marketing automation platform), Salesforce, and Account-Based Technology platforms.
• Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization.
• Experience with BI platforms like Looker, PowerBI, and/or Google Data Studios.
• Experience with management of budgets and evaluating hiring needs across the team.
• Cross-functional collaboration across Marketing, Business Development and Sales to drive revenue.
• Experience integrating AI into marketing strategies to drive improved outcomes.

Responsabilidades

• Build monthly, quarterly, and annual marketing plans for the team in line with budget and revenue growth goals.
• Lead a team of retention marketing professionals to grow adoption and drive campaigns for growth and expansion.
• Develop adoption metrics and KPIs to measure campaign effectiveness across client accounts.
• Manage upsell/cross-sell campaigns and ROI optimization.
• Identify new media channels, growth strategies, and tactics.
• Establish program measurement methodology and analyze ROI and success criteria.
• Oversee marketing operations for reporting insights into demand and retention efforts.
• Design and execute a data strategy to capitalize on quality data and governance.
• Ensure data hygiene and governance within the data strategy.
• Improve marketing agility with efficient processes and workflows.
• Drive performance measurement targets across channels and provide insights for optimization.
• Collaborate with Sales to align lead tracking from hand-off to conversion.
• Support Head of Marketing in strategic planning and budget management.
• Coordinate with marketing communications, product marketing, and sales enablement to align campaigns.
• Oversee development of multi-touch nurturing campaigns and landing pages.
• Create and execute a digital strategy including SEO/SEM and paid social campaigns.
• Use digital metrics to test online performance and optimize marketing spend.
• Set lead goals and track demand waterfall conversions.
• Oversee integrated marketing campaigns across inbound/outbound and partner marketing.
• Oversee events strategy including tradeshow, webinars, and annual Summit.

Conocimientos

Leadership

Demand generation

Marketing strategy

Marketing operations

ABM experience

Educación

Bachelor's Degree

Herramientas

Eloqua

Salesforce

Looker

PowerBI

Google Data Studios

Descripción del empleo

eMoney Advisor is seeking a VP of Growth Marketing to lead demand generation, marketing operations, and client retention across the organization, driving acquisition and growth. This leader will guide the ideation, planning, and execution of comprehensive marketing strategies designed to attract prospects, increase client acquisition, and deepen client relationships.

The role requires 15+ years in B2B demand generation with strong leadership, experience with Eloqua and Salesforce, and a track