Enterprise Retention Marketing Manager

Remote; San Francisco (CA); Presencial; USD 93.000 - 145.000; Tempo integral

Benefícios oferecidos por esta vaga

Annual bonus program

Retirement contributions

Health insurance

Sick leave

Parental leave

Paid time off

Resumo da vaga

eMoney is seeking an Enterprise Retention Marketing Manager to drive retention, engagement and long-term value for enterprise clients in San Francisco. You will lead cross-functional initiatives, craft multi-channel campaigns, and own communications during mergers, migrations and product releases.

You will collaborate with Sales and Client Service Management to optimize enterprise engagement, measure success with data, and continuously improve retention programs to protect strategic

Qualificações

• Bachelor’s degree in marketing, PR, business management or related field preferred or equivalent experience.
• 6+ years of retention marketing with segmentation and personalization across email, in-app, and SMS.
• Experience leading complex cross-functional initiatives and influencing stakeholders.
• Proven success with data-driven retention and engagement strategies with measurable results.
• Knowledge of marketing automation tools, preferably Eloqua.
• Experience with WordPress, Contently, Asana, and Microsoft Office.
• Experience with eMoney’s application is preferred.

Responsabilidades

• Execute overarching retention marketing strategy for enterprise clients across advisor and home office audiences.
• Create and optimize targeted retention strategies to engage and protect key relationships.
• Lead high-profile enterprise initiatives and collaborate with Senior Manager on complex efforts.
• Develop advisor communication strategies to foster engagement and retention across enterprise audiences.
• Communicate product enhancements to enterprise home offices and advisors via multi-channel plans.
• Partner with Client Service Management and Enterprise Account Management to keep home offices informed and engaged.
• Evolve CRC strategy, including content and training resources for enterprise engagement.
• Collaborate with Sales on strategic retention marketing support as needed.
• Represent retention marketing externally to strengthen strategic relationships.
• Leverage data and feedback to evaluate results and adjust strategies.

Conhecimentos

Retention marketing strategy

Cross-functional leadership

Data-driven decision making

Stakeholder management

Excellent writing

Project management

Formação

Bachelor’s degree in marketing or related field

Ferramentas

Eloqua

WordPress

Contently

Asana

Microsoft Office

Descrição da vaga

The Enterprise Retention Marketing Manager is responsible for enterprise client retention, engagement, and long-term value through targeted marketing strategies and programs. This role oversees critical communication and change management initiatives, including product releases, enterprise transformations, and retention efforts, while collaborating cross-functionally to enhance client satisfaction and loyalty.

Job Responsibilities

• Work with the Retention Marketing team to execute overarching retention marketing strategy for enterprise clients – spanning across enterprise advisor and home office audiences.
• Create, optimize, and evolve targeted retention marketing strategies designed to proactively engage and reactively save strategic business relationships.
• Own support for high profile, sensitive and strategic scenarios – building campaign messaging, segmentation, etc. for relationships undergoing mergers, acquisitions, migrations, rollouts, and more.
• Independently lead select high-profile enterprise initiatives while partnering with the Senior Enterprise Retention Marketing Manager on the most complex enterprise efforts.
• Craft and execute advisor communication strategy designed to foster engagement and retention across enterprise audience – constantly challenging existing processes to scale support, while responding to an evolving enterprise landscape and delivering a stellar client experience.
• Effectively communicate product enhancements to enterprise home offices and advisors, developing and executing multi-channel plan that keeps clients informed, educated and connected to our products and services.
• Work in close partnership with Client Service Management and Enterprise Account Management teams to define and execute strategy for keeping home offices informed and engaged – impacting this strategic audience responsible for enterprise client retention.
• Help evolve Communications Resource Center (CRC) strategy – including content, training resources, and enterprise engagement programs.
• Partner with Sales on recommendations for strategic retention marketing support, including Premium Comm Support, as needed.
• Represent retention marketing and communication support externally when appropriate, as a means to strengthen strategic relationships.
• Leverage usage data and client feedback to evaluate program results to optimize broader strategies and targeted projects as needed.
• Develop outstanding relationships with key business partners, working closely together to gain buy-in and collaborate on business objectives -- leading strategy through to execution.
• Serve as an exemplary writer, consistent with our company’s tone and mission by creating clean, concise, well-polished copy.
• Manage and build various email campaigns, including the campaign layout, segment building, design templates, calls-to-action, and content used in email outreaches.
• Quickly react to changing business needs by modifying plans and adjusting strategies and deliverables effectively and efficiently.
• Share knowledge and serve as a resource for less experienced members of the team.

Requirements

• Bachelor’s degree in marketing, public relations, business management or related field preferred or equivalent work experience.
• 6+ years of retention marketing experience including segmentation and personalization; experience across channels including email, in-app, and SMS.
• Experience leading complex cross-functional initiatives and influencing stakeholders.
• Proven success executing data-driven retention and engagement strategies with measurable results.
• In-depth knowledge of marketing automation tools, preferably Eloqua.
• Experience using tools including WordPress, Contently, Asana, and Microsoft Office.
• Experience with eMoney’s application is preferred.

Skills

• Business savvy, strategic, and decisive.
• Advanced understanding of retention marketing and enterprise client engagement methodologies.
• Ability to balance hands-on execution with strategic planning.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to manage multiple competing priorities in a fast-paced environment.
• Highly analytical with a commitment to quality and continuous improvement.
• Exceptional organizational, collaboration, communications and project management skills.
• Strong time management skills and experience prioritizing and delegating tasks.
• Detail oriented and analytical skills with a commitment to quality.
• Ability to multitask and switch gears at the drop of a hat.
• Technically capable, excellent communicator, and a desire to improve processes.
• Ability to manage multiple projects at the same time in a fast-paced environment.

The salary range for this position is $93,000 - $145,000; commensurate salary to be determined based on skills, professional background and expertise. This position is also eligible, pursuant to applicable eMoney policies, for the annual bonus program, retirement contributions, health insurance, sick leave, parental leave and paid time off.