Strategic Enterprise Retention and Engagement Lead

eMoney Advisor; United States; On-site; USD 88,000 - 119,000; Full time

Benefits offered by this job

Annual bonus program

Retirement contributions

Health insurance

Sick leave

Parental leave

Paid time off

Job summary

eMoney Advisor is seeking an Enterprise Retention Marketing Manager to own enterprise retention, engagement and long-term value through targeted marketing programs. You will lead cross-functional efforts around product releases, enterprise transformations and retention initiatives to enhance client satisfaction.

This role requires strong writing, strategic thinking and the ability to manage multiple complex initiatives, including advisor communications, multi-channel campaigns and data-driven

Qualifications

• Bachelor’s degree in marketing, public relations, business management or related field preferred or equivalent work experience.
• 6+ years of retention marketing experience including segmentation and personalization across channels (email, in-app, SMS).
• Experience leading complex cross-functional initiatives and influencing stakeholders.
• Proven success executing data-driven retention and engagement strategies with measurable results.
• In-depth knowledge of marketing automation tools, preferably Eloqua.
• Experience with WordPress, Contently, Asana, and Microsoft Office.
• Experience with eMoney’s application is preferred.

Responsibilities

• Execute enterprise retention marketing strategy for enterprise clients across advisor and home office audiences.
• Create, optimize and evolve targeted retention marketing campaigns to engage and protect strategic relationships.
• Lead high-profile enterprise initiatives and partner on complex efforts.
• Develop advisor communication strategies to foster engagement and retention across enterprise audiences.
• Communicate product enhancements to enterprise home offices and advisors via multi-channel plans.
• Collaborate with Client Service Management and Enterprise Account Management to keep home offices informed.
• Evolve CRC strategy with content, training resources and engagement programs.
• Partner with Sales on strategic retention marketing support as needed.
• Represents retention marketing externally to strengthen strategic relationships.
• Use data and feedback to evaluate program results and adjust strategies.

Skills

Business savvy

Strategic planning

Decision making

Enterprise engagement

Retention marketing

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Tools

Eloqua

WordPress

Contently

Asana

Microsoft Office

Job description

eMoney Advisor is seeking an Enterprise Retention Marketing Manager to own enterprise retention, engagement and long-term value through targeted marketing programs. You will lead cross-functional efforts around product releases, enterprise transformations and retention initiatives to enhance client satisfaction.

This role requires strong writing, strategic thinking and the ability to manage multiple complex initiatives, including advisor communications, multi-channel campaigns and data-driven