Growth Marketing VP: B2B Growth, Retention & Ops

eMoney Advisor; United States; Remote; USD 202,000 - 263,000; Full time

Benefits offered by this job

Health insurance

Retirement contributions

Paid time off

Parental leave

Job summary

eMoney Advisor powers financial planning solutions and supports over 138,000 financial professionals, fostering an inclusive, people-first culture. The role leads the marketing function to align plans with budget and revenue goals and drive product adoption through retention marketing.

You will oversee marketing operations, data strategy, and process improvement, while guiding a team to execute monthly, quarterly, and annual plans.

Qualifications

• 15+ years of B2B demand generation experience.
• 7+ years in management.
• Experience with Eloqua and Salesforce.
• Expertise in paid acquisition and lifecycle marketing.
• Strong CRO and data-driven reporting skills.

Responsibilities

• Build monthly, quarterly, and annual marketing plans in line with budget and revenue goals.
• Lead retention marketing to drive product adoption and expansion, with KPIs to track effectiveness.
• Oversee marketing operations for reporting, data strategy, and process improvement.

Skills

B2B demand generation

Marketing leadership

Lifecycle marketing

Paid acquisition

Conversion rate optimization

Reporting & data strategy

Education

Bachelor's degree

Tools

Eloqua

Salesforce

Job description

eMoney Advisor powers financial planning solutions and supports over 138,000 financial professionals, fostering an inclusive, people-first culture. The role leads the marketing function to align plans with budget and revenue goals and drive product adoption through retention marketing.

You will oversee marketing operations, data strategy, and process improvement, while guiding a team to execute monthly, quarterly, and annual plans.