Enterprise ABM Marketing Strategist—Remote

Pearson; Tallahassee (FL); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson is seeking a Strategic Account Marketing Manager to develop annual and quarterly marketing strategies for a portfolio of strategic enterprise accounts and partners.

In this role, you will align plans with account growth and executive engagement, design ABM programmes, and collaborate with Customer Success, Client Partners and product marketing to drive measurable commercial outcomes across remote US-based accounts.

Qualifications

• Bachelor’s degree in marketing, Communications, Business or a related field is desirable.
• Experience in B2B marketing, strategic account marketing, account-based marketing, partner marketing, customer marketing or enterprise marketing.
• Clear evidence of developing marketing plans and translating business objectives into an integrated strategy.
• Experience working with sales, client partners, account teams or customer-success teams.
• Strong collaboration and confidence influencing across a matrixed organisation.
• Executive presence and the ability to support senior customer or partner relationships.
• Ability to connect marketing activity to account engagement, growth or other measurable business outcomes.
• Experience using insight and performance data to shape decisions and recommendations.
• Comfort operating through change, ambiguity and evolving account ownership.
• Technology, SaaS, professional services or consulting experience is helpful but not essential.

Responsibilities

• Develop annual and quarterly marketing strategies for a portfolio of strategic accounts and partners.
• Align marketing plans with account growth, retention, expansion and executive-engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events.
• Partner with Customer Success and Client Partners on value realisation, advocacy, customer stories and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use account insight, engagement data and business priorities to guide investment and optimisation.
• Create executive-level reporting and recommendations on marketing influence and programme effectiveness.

Skills

B2B marketing

Strategic account marketing

Account-based marketing

Partner marketing

Customer marketing

Enterprise marketing

Sales collaboration

Client Partners coordination

Account teams coordination

Customer success collaboration

Executive presence

Data-driven marketing

Adaptability

SaaS experience

Education

Bachelor’s degree in marketing, Communications, Business or related field

Job description

Pearson is seeking a Strategic Account Marketing Manager to develop annual and quarterly marketing strategies for a portfolio of strategic enterprise accounts and partners.

In this role, you will align plans with account growth and executive engagement, design ABM programmes, and collaborate with Customer Success, Client Partners and product marketing to drive measurable commercial outcomes across remote US-based accounts.