Enterprise Marketing Manager: B2B Campaigns & Events

McGraw Hill LLC.; Oregon; Hybrid; USD 80,000 - 107,000; Full time

Benefits offered by this job

Annual bonus

Medical benefits

Job summary

McGraw Hill Higher Education seeks a Marketing Manager to plan and execute campaigns and field programs for enterprise solutions. You will connect institutional leaders with solutions through targeted campaigns, conferences, webinars, and account-focused outreach.

You'll collaborate with enterprise sales and product marketing to translate needs into coordinated activities that raise awareness, generate qualified interest, and support opportunity development.

Qualifications

• Bachelor's degree required.
• Proficient in Salesforce and Microsoft Office.
• Willingness to travel up to 30%.
• Experience in marketing, sales, or account management.
• Understanding of how sales teams identify needs and create opportunities.
• Experience or aptitude in campaigns or events and measurement.

Responsibilities

• Plan and execute integrated campaigns aligned with Enterprise priorities.
• Develop targeted outreach engaging institutional stakeholders.
• Coordinate conferences, regional events, and account events.
• Collaborate with product marketing to adapt messaging for audiences.
• Coordinate with sales on lead routing and nurture activities.
• Track leads and campaign contribution to pipeline; refine targeting and messaging.

Skills

Campaign planning

Event execution

Sales collaboration

Analytics

Communication

Project management

Account targeting

Education

Bachelor's Degree

Tools

Salesforce

Microsoft Office

Job description

McGraw Hill Higher Education seeks a Marketing Manager to plan and execute campaigns and field programs for enterprise solutions. You will connect institutional leaders with solutions through targeted campaigns, conferences, webinars, and account-focused outreach.

You'll collaborate with enterprise sales and product marketing to translate needs into coordinated activities that raise awareness, generate qualified interest, and support opportunity development.