Enterprise Growth Marketing Lead - B2B2C, Remote Eligible

Remote Genie; United States; On-site; USD 150,000 - 208,000; Full time

Benefits offered by this job

Health benefits

Wellness stipend

Parental leave (up to 22 weeks)

Job summary

Chime is hiring a Sr. Growth Marketing Manager for Chime Enterprise to own the B2B2C funnel, turning employer partners' employees into enrolled Chime members. You’ll lead growth strategy, experimentation, and cross-functional collaboration across Product, Engineering, Analytics, Sales, and Customer Success.

The role emphasizes end-to-end funnel optimization, incentives & offers, and GTM cadence for employer launches, with impact on enrollment, activation, and retention.

Qualifications

• 8+ years of growth or product marketing experience.
• Proven ability to drive funnel growth through experimentation.
• Experience marketing to end users through partners or channels (B2B2C).
• Strong analytical skills; define success metrics and cite insights.
• Collaborates with Product, Engineering, Analytics, Sales and Customer Success.
• Executive communication and storytelling abilities.

Responsibilities

• Own end-to-end growth strategy for Enterprise's employee funnel.
• Lead embedded growth with Product, Engineering and Analytics teams.
• Drive B2B2C funnel performance and onboarding optimization.
• Own experimentation roadmap; decide what to scale or sunset.
• Lead creative and messaging for campaigns across paid, lifecycle, and owned surfaces.
• Develop GTM playbooks and reporting for go-lives.

Skills

Growth marketing

Product marketing

Experimentation

Analytics

Storytelling

Cross-functional

Tools

Looker

Braze

Customer.io

A/B Testing

Job description

Chime is hiring a Sr. Growth Marketing Manager for Chime Enterprise to own the B2B2C funnel, turning employer partners' employees into enrolled Chime members. You’ll lead growth strategy, experimentation, and cross-functional collaboration across Product, Engineering, Analytics, Sales, and Customer Success.

The role emphasizes end-to-end funnel optimization, incentives & offers, and GTM cadence for employer launches, with impact on enrollment, activation, and retention.