Enterprise Growth Marketing Lead (B2B2C)

Candidate; New York (NY); On-site; USD 150,000 - 208,000; Full time

Job summary

Chime is hiring a Sr. Growth Marketing Manager to own and drive growth across Chime Enterprise's B2B2C funnel.

You’ll lead growth strategy, experimentation, and product marketing craft, owning the end-to-end funnel from opportunity sizing to roadmap delivery against quarterly goals. You will partner with Product, Engineering, Analytics, Sales, and Customer Success to scale outcomes across partner ecosystems, drive enrollments, activation, and retention, and deliver measurable value for employer

Qualifications

• 8+ years of experience in growth marketing, product marketing, performance marketing, or a related role.
• Proven experience driving measurable growth through experimentation and optimization, including owning a funnel metric end to end.
• Experience marketing to end users through a partner, employer, or channel relationship — B2B2C, workplace or benefits marketing, marketplace, or embedded distribution.
• Strong analytical skills; ability to define success metrics, track performance, extract insights, and reason clearly about statistical confidence when sample sizes are constrained.
• Experience partnering closely with Product, Engineering, and Analytics teams, plus commercial partners like Sales and Customer Success.
• Strong storytelling and communication skills — able to translate insights into action, and to speak credibly to both internal stakeholders and external HR partners.
• Nice to have: HR tech, benefits, payroll, or earned wage access experience; familiarity with Looker, Braze or Customer.io; comfort operating in a regulated environment.

Responsibilities

• Own end-to-end growth strategy for the Enterprise employee funnel.
• Lead the embedded growth lead for Enterprise, coordinating with Product, Engineering, Analytics and channel teams.
• Build a repeatable model for converting eligible employees into members across partners.
• Drive performance across the B2B2C funnel, including employer landing pages, eligibility flows, and onboarding.
• Own the Enterprise experimentation roadmap and decide what to scale or sunset.
• Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces.
• Own incentives, promotions, and offers to drive qualified acquisition while balancing cost and long-term value.
• Partner with Lifecycle to connect enrollment, onboarding, and retention into one journey.
• Lead GTM for employer launches, build playbooks, campaign kits, and reuseable reporting.
• Track pacing against goals and translate results into briefs for Enterprise and Growth leadership.

Skills

Growth marketing

Product marketing

Experimentation

Analytics

Cross-functional collaboration

Storytelling

Executive communication

HR tech familiarity

Tools

Looker

Braze

Customer.io

Job description

Chime is hiring a Sr. Growth Marketing Manager to own and drive growth across Chime Enterprise's B2B2C funnel.

You’ll lead growth strategy, experimentation, and product marketing craft, owning the end-to-end funnel from opportunity sizing to roadmap delivery against quarterly goals. You will partner with Product, Engineering, Analytics, Sales, and Customer Success to scale outcomes across partner ecosystems, drive enrollments, activation, and retention, and deliver measurable value for employer