Enterprise Growth Marketing Leader, B2B2C Funnel

Chime; New York (NY); On-site; USD 150,000 - 208,000; Full time

Benefits offered by this job

In-office policy

Health benefits

Wellbeing stipend

Parental leave

Job summary

Chime is seeking a Sr. Growth Marketing Manager for Chime Enterprise to own the employee-side funnel across B2B2C channels.

You’ll collaborate with Product, Engineering, Analytics, Sales, and Customer Success to drive measurable growth, optimization, and scalable outcomes for employer partner programs. You’ll manage the experimentation roadmap, craft compelling messaging, and balance incentives with compliance.

Qualifications

• 8+ years of experience in growth marketing, product marketing, performance marketing, or a related role.
• Proven experience driving measurable growth through experimentation and optimization.
• Experience marketing to end users through partner/employer/channel relationships (B2B2C).
• Strong analytical skills; define success metrics, track performance, and reason about statistical confidence.
• Experience partnering with Product, Engineering, and Analytics teams, plus Sales and Customer Success.
• Strong storytelling and executive communication skills to influence internal and external stakeholders.
• Nice to have: HR tech, benefits, payroll, or earned wage access experience; familiarity with Looker, Braze, Customer.io.

Responsibilities

• Own end-to-end growth strategy and outcomes for Chime Enterprise's employee-side funnel.
• Embed growth lead role with Enterprise Product, Engineering, Analytics and channel teams.
• Build a repeatable model for converting employees into members across partners.
• Drive performance across the B2B2C funnel including landing pages, eligibility flows, onboarding.
• Own the Enterprise experimentation roadmap and decide what to scale or sunset.
• Lead creative and messaging for experiments across paid, lifecycle, and owned surfaces.
• Own incentives, promotions, and offers to drive qualified acquisition within partner guardrails.
• Lead GTM for employer launches and create reusable playbooks and reporting.

Skills

Growth marketing

Product marketing

Performance marketing

Analytical skills

Tools

Looker

Braze

Customer.io

Job description

Chime is seeking a Sr. Growth Marketing Manager for Chime Enterprise to own the employee-side funnel across B2B2C channels.

You’ll collaborate with Product, Engineering, Analytics, Sales, and Customer Success to drive measurable growth, optimization, and scalable outcomes for employer partner programs. You’ll manage the experimentation roadmap, craft compelling messaging, and balance incentives with compliance.