Senior Growth Product Marketing Manager

Chime; New York (NY); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Health insurance

Mental health support

Travel stipends

Financial planning aid

Chime Resource Groups

Company events

Job summary

Chime is hiring a Sr. Growth Marketing Manager to own and drive measurable growth across Chime Enterprise’s B2B2C funnel, turning eligible employees at partner firms into enrolled, funded, and engaged Chime members.

You will sit at the intersection of growth strategy, experimentation, performance analysis, and product marketing craft, owning results and tradeoffs while collaborating with Product, Engineering, and Analytics.

Qualifications

• 8+ years of experience in growth marketing, product marketing, performance marketing, or a related role.
• Strong executive communications and the ability to influence and instill confidence.
• Strong storytelling and communication skills—translate insights into action for internal and HR partners.

Responsibilities

• Own end-to-end growth strategy and outcomes for Chime Enterprise’s employee-side funnel.
• Lead the Enterprise experimentation roadmap and decide what to scale, iterate, or sunset.
• Lead GTM for employer launches with playbooks, campaign kits, and reporting reused across teams.
• Partner with Product, Engineering, Analytics, Sales, and Customer Success to connect enrollment, onboarding, and retention.
• Track pacing against goals and translate results into briefs and recommendations for leadership.

Skills

Growth marketing

Product marketing

Performance marketing

Executive communications

Storytelling

Analytical skills

Tools

Looker

Braze

Customer.io

Job description

• We’re hiring a Sr. Growth Marketing Manager to own and drive measurable growth outcomes across Chime Enterprise’s B2B2C funnel — the path that turns eligible employees at our employer partners into enrolled, funded, and engaged Chime members
• This role is embedded directly within the cross-functional Chime Enterprise growth effort and operates as the growth owner, not just a marketing advisor
• You’ll sit at the intersection of growth strategy, experimentation, performance analysis, and product marketing craft: identifying opportunities, prioritizing and running experiments, and driving metric movement against clear goals
• While the role retains core product marketing strengths — research, positioning, and messaging — it goes further by owning results and tradeoffs
• Own end-to-end growth strategy and outcomes for Chime Enterprise’s employee-side funnel, from opportunity sizing through roadmap delivery against quarterly and annual goals
• Serve as the embedded growth lead for Enterprise, co-owning planning with Enterprise Product, Engineering, and Analytics and with Growth Marketing’s channel teams
• Build a repeatable model for converting eligible employees into members that scales across partners rather than being rebuilt deal by deal
• Drive performance across the B2B2C funnel — worksite awareness, enrollment, funding, direct deposit, and early retention — with deep ownership of employer landing pages, eligibility flows, and in-product onboarding
• Own the Enterprise experimentation roadmap, designing reads that hold up at partner-sized cohorts and deciding what to scale, iterate, or sunset
• Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces
• Own incentives, promotions, and offers that drive qualified acquisition of primary banking relationships — balancing cost per enrollment, activation quality, and long-term value, within partner agreement and compliance guardrails
• Partner with Lifecycle to connect enrollment, onboarding, and retention into one journey
• Lead GTM for employer launches, building the playbooks, campaign kits, and reporting that Sales, Customer Success, and GTM/Ops reuse at every go-live
• Track pacing against goals and translate results into clear briefs and recommendations for Enterprise and Growth Marketing leadership

Benefits

• Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
• Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
• Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
• Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events

Experience partnering closely with Product, Engineering, and Analytics teams, plus commercial partners like Sales and Customer SuccessExperience marketing to end users through a partner, employer, or channel relationship — B2B2C, workplace or benefits marketing, marketplace, or embedded distribution — and comfort operating when you don’t fully control the audience or the channelProven experience driving measurable growth through experimentation and optimization, including owning a funnel metric end to end8+ years of experience in growth marketing, product marketing, performance marketing, or a related role (level dependent)Strong executive communications and the ability to influence and instill confidenceStrong storytelling and communication skills — able to translate insights into action, and to speak credibly to both internal stakeholders and external HR partnersNice to have: HR tech, benefits, payroll, or earned wage access experience; familiarity with tools like Looker, Braze or Customer.io, and web experimentation platforms; comfort operating in a regulated environmentStrong analytical skills; ability to define success metrics, track performance, extract insights, and reason clearly about statistical confidence when sample sizes are constrained