eCommerce Marketing Lead

Dish Network Corporation; Englewood, Northern (CO, KY); Hybrid; USD 72,000 - 103,000; Full time

Benefits offered by this job

Health benefits

HSA

401(k) matching

ESPP

Career opportunities

Flexible time off

Job summary

EchoStar in Colorado is seeking a Digital Marketing Manager to own DISH TV ecommerce initiatives. You will lead cross-functional teams across product, analytics, and creative to improve onsite engagement and conversion.

The role focuses on accelerating customer acquisition, optimizing the onsite funnel, and delivering scalable digital media programs using AI and analytics tools. A Bachelor's in Marketing and 2–4 years in digital marketing are required.

Qualifications

• Bachelor's Degree in Marketing or a related field.
• 2-4 years of experience in digital marketing, site merchandising, or eCommerce.
• Experience with analytics platforms such as Adobe Analytics, Google Analytics, or Quantum Metrics.
• Experience with web content management systems and testing tools (AEM, Adobe Target).
• Knowledge of web development and web design best practices.

Responsibilities

• Lead ecommerce efforts to drive onsite engagement, conversion, and sales across the customer lifecycle.
• Manage activation, conversion, and sell-in targets for key brands.
• Iterate and optimize the onsite funnel and acquisition strategies with product, analytics, and creative teams.
• Translate web performance data and customer insights into scalable digital media initiatives.

Skills

End-to-end digital marketing campaigns

Web analytics proficiency

AI-driven optimization

Project management

Cross-functional collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Adobe Target

AEM

Google Analytics

Quantum Metrics

Job description

Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

Job Duties and Responsibilities

This position leads eCommerce efforts within DISH TV, directing cross-functional teams to drive onsite engagement, conversion, and sales across the customer lifecycle. As a core member of the Video Services Marketing digital media team, the role manages activation, conversion, and sell-in targets for key brands. Core focus areas include rapidly iterating and optimizing the onsite funnel and acquisition strategies alongside partners in product, analytics, and creative teams. The position addresses key growth hurdles by translating web performance data and customer insights into scalable digital media initiatives.

What Success Looks Like (Objectives):

• Drive innovative website and eCommerce projects on dish.com that modernizes the digital customer experience and accelerates new customer acquisition
• Develop a strategic site merchandising calendar, testing roadmap, and execution plans to consistently improve core conversion KPIs
• Leverage AI-driven optimization and analytics platforms to identify friction in customer journeys and enhance marketing campaign performance
• Partner across internal creative, UX design, and IT teams to launch high-impact digital campaigns aligned with company acquisition targets
• Serve as the voice of the customer, strategically assessing go-to-market strategies and corporate-wide initiatives to align sales and marketing goals

Skills, Experience and Requirements

Core Skills and Competencies (What you'll bring):

• Expertise in leading and implementing end-to-end digital marketing and site merchandising campaigns
• Advanced proficiency in web analytics tools such as Adobe Target, AEM, Google Analytics, or Quantum Metrics
• Practical AI application capabilities to automate workflow insights, streamline content personalization, and optimize testing cycles
• Strong project management and organizational capabilities to synthesize data, prioritize actions, and drive results with urgency in fast-paced environments
• Excellent interpersonal and cross-functional collaboration skills to manage dependencies across IT, UX, and marketing teams

Minimum Requirements:

• Bachelor's Degree in Marketing or a related field
• 2-4 years of experience in digital marketing, site merchandising, or eCommerce
• Analytics platforms such as Adobe Analytics, Google Analytics, or Quantum Metrics
• Web content management systems and testing tools such as AEM and Adobe Target
• Web development and web design best practices

Visa sponsorship not available for this position

Salary Ranges

Compensation: $72,350.00/Year - $103,400.00/Year

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed.

We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law.

All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law.

You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.

EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law.

EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echoStar.com and jobs.echostar.com accessible to users. Please [e-mail] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English/Spanish)