Ecommerce Optimization Lead for Conversion & Experience

VSP Vision; United States; Hybrid; USD 63,000 - 109,000; Full time

Job summary

VSP Vision is seeking a strategist to formulate and execute a cohesive optimization program for the ecommerce site. You will collaborate with site experience, category management, brand management, and creative design to drive engagement and sales.

The role partners with ecommerce leads, digital marketing, analytics, and research teams to translate business goals into engaging online experiences, with data-driven SEO insights guiding campaigns and enhancements.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field or equivalent experience.
• 4+ years relevant experience in an ecommerce capacity with a proven track record.
• Experience with B2C retail and fashion/accessories is a plus.

Responsibilities

• Formulate and execute a cohesive optimization strategy for the ecommerce website experience with cross-functional teams.
• Plan and execute strategies to present site products and services to drive engagement and sales.
• Partner in strategic planning with ecommerce leads, digital marketing, analytics, and creative resources.
• Support content planning and marketing campaigns with data-driven insights and SEO recommendations.
• Improve shopper journey to maximize sales and customer satisfaction and QA storefront daily.
• Align site improvements with traffic-driving activities (email, SEM/SEO, social).
• Collaborate with IT and external agencies to implement website changes.
• Ensure site content aligns with operations and marketing communications.

Skills

Ecommerce strategy

Conversion optimization

SEO knowledge

Cross-functional collaboration

Communication skills

Leadership

MS Office

Education

Bachelor's degree in Business/Marketing or related field

Tools

MS Office

Job description

VSP Vision is seeking a strategist to formulate and execute a cohesive optimization program for the ecommerce site. You will collaborate with site experience, category management, brand management, and creative design to drive engagement and sales.

The role partners with ecommerce leads, digital marketing, analytics, and research teams to translate business goals into engaging online experiences, with data-driven SEO insights guiding campaigns and enhancements.