Ecommerce Optimization Lead: Conversion & Experience

Vrijwilligers Service Punt; United States; Hybrid; USD 63,000 - 109,000; Full time

Job summary

VSP Vision is seeking an experienced Ecommerce/UX strategist to formulate and execute a cohesive optimization plan for the online shopping experience. You will work with site experience, category/product management, brand/digital marketing, analytics, and creative teams to drive engagement and sales.

The role focuses on planning campaigns, optimizing shopper journeys, and delivering data-driven insights while collaborating across departments to align operations and marketing communications.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field or equivalent experience.
• 4+ years relevant experience in an ecommerce capacity with a track record of conversion/sales success.
• Experience with B2C retail and fashion/accessories is a plus.

Responsibilities

• Formulate and execute a cohesive optimization strategy for the ecommerce site experience in partnership with cross-functional teams.
• Plan and execute strategies to present product/services and maximize sales conversion.
• Collaborate in strategic planning with ecommerce leads, digital marketing, analytics, and creative resources.
• Provide data-driven SEO recommendations and optimize shopper journeys to maximize satisfaction and AOV.
• Perform QA on storefront daily and support content/tactical planning for campaigns.
• Coordinate testing of customer journeys and new ideas with IT and external partners.

Skills

Leadership

Communication

Problem-solving

Detail-oriented

Organized

Independent work

Team player

Education

Bachelor's degree in Business/Marketing

Tools

MS Office

Job description

VSP Vision is seeking an experienced Ecommerce/UX strategist to formulate and execute a cohesive optimization plan for the online shopping experience. You will work with site experience, category/product management, brand/digital marketing, analytics, and creative teams to drive engagement and sales.

The role focuses on planning campaigns, optimizing shopper journeys, and delivering data-driven insights while collaborating across departments to align operations and marketing communications.