Enterprise Demand Gen Manager | Build & Scale Programs

Runway ML; United States; Ibrido; USD 130.000 - 180.000; Tempo pieno

Descrizione del lavoro

Runway in San Francisco is building the next generation of world models through AI-driven simulation. We are hiring an Enterprise Demand Generation Marketing Manager to build and run programs that fill our pipeline with strategic campaigns across paid media, webinars, ABM and social.

This is a builder role that collaborates with Sales, Product Marketing, Content and RevOps to turn target accounts into qualified pipeline.

Competenze

• 3+ years of hands‑on experience running paid campaigns on LinkedIn, Google or Meta, with a track record of hitting pipeline targets.
• Experience building and scaling a webinar program that converts attendees into pipeline
• Experience running account‑based marketing in close partnership with Sales, including account selection, orchestration and measurement
• A track record of using paid and organic social as a demand channel
• Strong analytical skills, comfortable with attribution, funnel metrics and turning data into decisions
• Working knowledge of marketing automation and CRM tools (HubSpot, Marketo, Salesforce)
• Clear, concise communication skills and the ability to align multiple teams around a plan
• Experience marketing to large, complex organizations with long sales cycles and multiple stakeholders
• Strong project management instincts; you can run several overlapping campaigns at once and keep timelines, owners and dependencies organized
• A builder's mindset; you’d rather create programs, processes and playbooks from scratch than inherit a finished machine
• A collaborative approach; you work across teams every day, share credit, take feedback well, and treat Sales as a partner
• Comfort using AI tools as part of your daily workflow, for drafting copy, building audience lists and analyzing campaign results

Mansioni

• Plan, launch and optimize paid campaigns across LinkedIn, Google, Meta and content syndication channels, owning budget pacing, testing and reporting on CAC, pipeline and ROI
• Run the webinar program end to end: pick topics and speakers, drive promotion and production, and manage follow-up through to pipeline conversion
• Partner with Sales to define target account lists and build tiered account-based marketing plays (1:1, 1:few, 1:many), orchestrating multi-channel touches that drive engagement and meetings
• Use paid and organic social to reach buyers, amplify campaigns and generate demand, working closely with Content and Creative
• Define KPIs for each program and collaborate with RevOps on dashboards that show what's contributing to pipeline and revenue
• Stand up new channels and programs, test quickly, cut what isn't working and scale what is
• Align daily with Sales, SDRs, Product Marketing, Content, Design and RevOps on targets, messaging and handoffs

Conoscenze

Paid campaigns

Webinar program

Account-based marketing

Social media marketing

Analytics

Marketing automation

CRM tools

Cross-functional collaboration

AI tools for marketing

Project management

Strumenti

HubSpot

Marketo

Salesforce

Descrizione del lavoro

Runway in San Francisco is building the next generation of world models through AI-driven simulation. We are hiring an Enterprise Demand Generation Marketing Manager to build and run programs that fill our pipeline with strategic campaigns across paid media, webinars, ABM and social.

This is a builder role that collaborates with Sales, Product Marketing, Content and RevOps to turn target accounts into qualified pipeline.