Enterprise Demand Gen Leader — ABM & Multi-Channel

Zonar Systems; Illinois; On-site; USD 110,000 - 125,000; Full time

Job summary

Zonar Systems is seeking a results-driven Demand Generation Manager, Enterprise to accelerate pipeline growth and drive new customer acquisition across the U.S. market. You will lead integrated B2B marketing programs focused on enterprise accounts and collaborate with Sales to align messaging and targets.

The role requires hands-on expertise in ABM, paid media, and multi-channel campaigns, with a track record of measuring ROI and optimizing performance in a fast-paced tech environment.

Qualifications

• 5+ years in B2B demand generation, growth marketing, or campaign management.
• Experience partnering with Sales organizations (AE, SDR, BDR) and driving pipeline growth.
• Proven ROI-focused marketer with budget management experience.

Responsibilities

• Drive enterprise demand generation programs focused on new logo acquisition and pipeline growth.
• Develop and execute multi-channel campaigns across email, webinars, ABM, digital advertising, and events.
• Lead ABM initiatives with Sales, Marketing Ops, Digital, Content, and Sales Enablement teams.
• Manage paid media partnerships with industry publications, associations, and lead-gen vendors.
• Collaborate with Sales leadership and SDR/BDR to align strategy and follow-up execution.
• Build lead nurturing programs across the customer journey including pipeline acceleration.
• Track and report performance metrics (MQLs, SQLs, CTR, CPC, ROI).
• Develop forecasting models and scalable lead routing processes.
• Manage marketing budgets and ROI accountability.

Skills

ABM

B2B marketing

Multi-channel campaigns

ROI measurement

Budget management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Zonar Systems is seeking a results-driven Demand Generation Manager, Enterprise to accelerate pipeline growth and drive new customer acquisition across the U.S. market. You will lead integrated B2B marketing programs focused on enterprise accounts and collaborate with Sales to align messaging and targets.

The role requires hands-on expertise in ABM, paid media, and multi-channel campaigns, with a track record of measuring ROI and optimizing performance in a fast-paced tech environment.