Enterprise Demand Gen & ABM Lead

Assurant; Oregon; Hybrid; USD 88,000 - 147,000; Full time

Job summary

Assurant is seeking a Performance Marketing & ABM Manager to lead strategy, execution, and optimization of enterprise demand generation initiatives that influence revenue growth. You will drive awareness, engagement, pipeline, and customer acquisition across priority lines of business through paid media and ABM programs.

In this role, you will partner with Marketing, Sales, and analytics teams, manage budgets and agencies, evaluate technologies, and continuously refine go-to-market campaigns to

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years in B2B marketing, performance marketing, ABM, or related.
• Experience leading complex digital campaigns from strategy through optimization.
• Strong expertise in paid search, paid social, and display advertising.
• Experience with Demandbase, 6sense, or similar ABM platforms.
• Experience with Salesforce Sales Cloud; HubSpot or similar CRM.
• Proven project management, stakeholder management, communication, and presentation skills.
• Ability to manage multiple priorities within a matrixed enterprise environment.

Responsibilities

• Develop and execute digital acquisition and demand generation strategies.
• Plan, launch, and optimize paid media campaigns across search, social, display, video, retargeting, and other digital channels.
• Monitor campaign performance and make data-driven recommendations to improve results and maximize ROI.
• Lead ABM initiatives, including audience segmentation, account targeting, personalization, and campaign activation.
• Leverage platforms such as Demandbase, LinkedIn, and other marketing technologies to drive engagement and pipeline growth.
• Partner with Marketing, Sales, and cross-functional stakeholders to align target audiences, campaign objectives, and go-to-market strategies.
• Collaborate with Marketing Operations and Analytics teams to support campaign execution, measurement, and reporting.
• Manage media budgets, forecasts, vendor relationships, and agency partnerships to ensure efficient use of resources.
• Evaluate marketing technologies, digital channels, and emerging advertising opportunities to drive innovation and improve performance.
• Continuously refine marketing strategies, success metrics, and ABM capabilities to enhance business impact and support growth.

Skills

B2B marketing

Performance marketing

ABM

Demand generation

Project management

Stakeholder management

Communication

Presentation skills

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Demandbase

6sense

Salesforce Sales Cloud

HubSpot

Job description

Assurant is seeking a Performance Marketing & ABM Manager to lead strategy, execution, and optimization of enterprise demand generation initiatives that influence revenue growth. You will drive awareness, engagement, pipeline, and customer acquisition across priority lines of business through paid media and ABM programs.

In this role, you will partner with Marketing, Sales, and analytics teams, manage budgets and agencies, evaluate technologies, and continuously refine go-to-market campaigns to