Enterprise Performance Marketing & ABM Manager

Assurant; United States; Remote; USD 88,000 - 147,000; Full time

Job summary

Assurant is seeking a Performance Marketing & ABM Manager to lead enterprise demand generation and paid media programs that drive awareness, pipeline, and revenue across priority lines of business.

You will translate business objectives into audience strategies, manage cross-functional campaigns, and optimize performance using data, analytics, and market insights to maximize ROI and align with revenue goals.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of experience in B2B marketing, performance marketing, ABM, or demand generation.
• Experience leading complex digital campaigns from strategy through optimization.
• Strong expertise in paid search, paid social, and display advertising.
• Experience with ABM platforms like Demandbase or 6sense; CRM familiarity with Salesforce or HubSpot.

Responsibilities

• Develop and execute digital acquisition and demand generation strategies.
• Plan, launch, and optimize paid media campaigns across search, social, display, video, retargeting, and other digital channels.
• Monitor campaign performance and make data-driven recommendations to improve results and maximize ROI.
• Lead ABM initiatives, including audience segmentation, account targeting, personalization, and activation.
• Leverage platforms such as Demandbase, LinkedIn, and other marketing technologies to drive engagement and pipeline growth.
• Partner with Marketing, Sales, and cross-functional stakeholders to align target audiences and go-to-market strategies.
• Collaborate with Marketing Operations and Analytics teams to support campaign execution, measurement, and reporting.
• Manage media budgets, forecasts, vendor relationships, and agency partnerships.
• Evaluate marketing technologies, digital channels, and emerging opportunities to drive innovation.
• Continuously refine marketing strategies, success metrics, and ABM capabilities to enhance impact.

Skills

Performance marketing

ABM

Demand generation

Analytics

ROI optimization

Education

Bachelor's degree in Marketing

Tools

Demandbase

6sense

Salesforce Sales Cloud

HubSpot

Job description

Assurant is seeking a Performance Marketing & ABM Manager to lead enterprise demand generation and paid media programs that drive awareness, pipeline, and revenue across priority lines of business.

You will translate business objectives into audience strategies, manage cross-functional campaigns, and optimize performance using data, analytics, and market insights to maximize ROI and align with revenue goals.