Enterprise ABM Marketing Lead

Exclaimer; Boston (MA); Remote; USD 110,000 - 140,000; Full time

Benefits offered by this job

Paid time off

Flexible working

Work-from-anywhere allowance

Parental leave

Health coverage

Job summary

Exclaimer is seeking an Account-Based Marketing (ABM) Manager to design and manage programs for our enterprise and key accounts. You will collaborate closely with sales to prioritize accounts, reach decision-makers, and create personalized experiences that generate high-quality pipeline.

You’ll translate account research, intent signals, and sales insights into coordinated campaigns across digital channels, content, events, and direct outreach.

Qualifications

• Five+ years in B2B technology marketing, with at least two years on ABM.
• Experience partnering with sales to align on target accounts.
• Ability to plan and execute account-based programs across channels.
• Analytical mindset to interpret account data and measure impact.
• Proficiency with CRM/MA tools and ABM platforms.
• Strong communication and project management skills.

Responsibilities

• Build and own ABM programs: Develop and run tailored programs for individual key accounts (1:1) and clusters of accounts with shared needs (1:few) through paid media, email, landing pages, direct mail, and sales outreach.
• Plan with sales: Align with account executives and sales development teams on target accounts, buying groups, shared goals, and follow-up.
• Work across marketing: Partner with product marketing, content, and creative teams to turn account challenges into clear messaging and assets.
• Own delivery: Manage campaign budgets, timelines, and cross-functional deliverables for your territory.
• Measure and improve: Report on buying-group engagement, qualified pipeline, opportunity progression, and revenue impact.

Skills

B2B marketing

ABM programs

Sales partnership

Planning & campaigns

Analytics

Marketing tech

Communication

Project management

Tools

Salesforce

Demandbase

HubSpot

Job description

Exclaimer is seeking an Account-Based Marketing (ABM) Manager to design and manage programs for our enterprise and key accounts. You will collaborate closely with sales to prioritize accounts, reach decision-makers, and create personalized experiences that generate high-quality pipeline.

You’ll translate account research, intent signals, and sales insights into coordinated campaigns across digital channels, content, events, and direct outreach.