Enterprise ABM & Lifecycle Growth Manager

Nscale; San Francisco, Northern (CA, KY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive package

Equity and bonus

Flexible workplace

Career progression

Job summary

Nscale is seeking a Demand Generation & Lifecycle Marketing Manager to own ABM programs for enterprise audiences and drive qualified pipeline. You’ll lead ground-up target-account programs, align with Sales, and orchestrate multi-channel campaigns across events, email, paid media and content syndication.

Build and optimize nurture journeys by persona and stage, and leverage data to improve performance. You’ll collaborate with Product Marketing, Content & Brand, Developer Marketing and Global

Qualifications

• 5+ years in B2B ABM, demand generation, lifecycle, campaign or growth marketing with hands-on experience building and running account-based programs for enterprise audiences.
• You’ve built motions from scratch with no existing playbook, tooling or precedent and created pipeline.
• You can move from a target-account list to an executable program including segmentation, buying committees, messaging, channel orchestration, sales alignment, nurture and measurement.
• Hands-on program experience across nurture flows, email, webinars, event-led motions, content syndication or paid campaigns, with clear impact statements.
• Technical product background in cloud, infrastructure, SaaS, AI or developer tools, marketing to technical buyers such as engineering, IT, data or infrastructure teams.
• Fluency in marketing automation and CRM, particularly HubSpot.
• Analytical mindset who reads campaign and account-level performance and finds practical improvements.

Responsibilities

• Own the development and execution of account-based demand generation programs for priority enterprise audiences.
• Build target-account programs from the ground up, including segmentation, buying-committee mapping, campaign hypotheses, messaging, channel mix and follow-up.
• Collaborate with Sales to align on account priorities, engagement plans, signals, handoff and next actions.
• Plan, launch, and optimize integrated campaigns across events, email, paid media, content syndication, webinars, outbound support and retargeting.
• Build and optimize nurture journeys by persona, funnel stage, product interest, intent and account fit.
• Define campaign logic, engagement signals and follow-up rules that move prospects through qualification and into pipeline.
• Use account intent, campaign engagement and sales feedback to identify progress and where intervention is needed.
• Partner with Product Marketing, Content & Brand, and Developer Marketing to turn technical narratives into campaign-ready assets.
• Partner with Global Events on demand motions around roundtables, conferences and field programs, from pre-event campaigns through post-event follow-up.
• Work with Marketing Operations to improve targeting, scoring, routing, attribution and account-level reporting.
• Stand up new motions from scratch, from hypothesis to live campaign to documented, repeatable process.
• Use AI, martech, campaign data and sales feedback to personalize programs and turn wins into repeatable playbooks.

Skills

ABM

Demand generation

Lifecycle marketing

Campaign management

Marketing automation

HubSpot

CRM

Analytics

Project management

Technical product background

Tools

HubSpot

Job description

Nscale is seeking a Demand Generation & Lifecycle Marketing Manager to own ABM programs for enterprise audiences and drive qualified pipeline. You’ll lead ground-up target-account programs, align with Sales, and orchestrate multi-channel campaigns across events, email, paid media and content syndication.

Build and optimize nurture journeys by persona and stage, and leverage data to improve performance. You’ll collaborate with Product Marketing, Content & Brand, Developer Marketing and Global