Enterprise ABM & Partner Demand Gen Lead

Akkadian Labs, LLC.; Hoboken, Northern (NJ, KY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) with strong match

Paid time off

Job summary

Akkadian Labs is seeking an experienced Marketing Leader to drive demand through partner ecosystems and ABM. You will build orchestrated campaigns across email, LinkedIn, events, and partnerships, turning data into pipeline and revenue.

The ideal candidate has 5+ years in B2B SaaS marketing, experience with HubSpot and buying-committee mapping, and a proven track record of scalable partner co-marketing. We offer remote work and strong benefits to support growth.

Qualifications

• 5+ years in B2B SaaS marketing with pipeline generation.
• Experience building partner-led co-marketing programs.
• Strong ability to map ICPs and buying committees.
• Fluency with HubSpot lifecycle tracking and attribution.
• Proven ability to translate data into actionable recommendations.

Responsibilities

• Build and refine orchestrated ABM and partner-based campaigns.
• Lead multi-channel demand generation (SEM, paid social, programmatic).
• Manage ICP targeting and buying committee maps.
• Activate partners with co-marketing campaigns and events.
• Track funnel and pipeline using HubSpot data.
• Lead weekly and monthly cadence reporting to leadership.

Skills

B2B SaaS marketing

Partner-led GTM

ABM

Lifecycle marketing

KPI ownership

Data-driven

HubSpot

Education

Bachelor's degree

Tools

HubSpot

Google Analytics

6sense

Prompt Engineering

Job description

Akkadian Labs is seeking an experienced Marketing Leader to drive demand through partner ecosystems and ABM. You will build orchestrated campaigns across email, LinkedIn, events, and partnerships, turning data into pipeline and revenue.

The ideal candidate has 5+ years in B2B SaaS marketing, experience with HubSpot and buying-committee mapping, and a proven track record of scalable partner co-marketing. We offer remote work and strong benefits to support growth.