Enterprise ABM Lead: 1:1 Campaigns & Growth

Scale AI; San Francisco (CA); On-site; USD 158,000 - 198,000; Full time

Benefits offered by this job

Health insurance

Dental and vision coverage

Retirement benefits

Learning stipend

Generous PTO

Commuter stipend

Job summary

Scale AI is seeking an Account Based Marketing Lead to build and scale 1:1 ABM programs across strategic enterprise accounts in healthcare, financial services, and consumer sectors. You will own vertical campaigns, collaborate with enterprise sellers, and define campaign timing and content needs for maximum pipeline impact.

Reporting to the Head of Growth Marketing, you will develop cross-functional messaging, orchestrate multi-channel experiences, and measure outcomes to accelerate revenue

Qualifications

• 5+ years of B2B marketing with at least 3 years in ABM.
• Experience coordinating with enterprise sales on account planning.
• Hands-on with ABM platforms, marketing automation, and Salesforce.
• Strong analytical skills and ability to present to senior leadership.

Responsibilities

• Build and execute 1:1 ABM programs for strategic enterprise accounts (P0 & P1).
• Develop vertical-specific campaign strategies for target industries.
• Partner with enterprise sellers and Head of Growth Marketing on account planning and timing.
• Orchestrate multi-channel campaigns across digital, mail, web and in-person touchpoints.
• Track engagement, pipeline influence, and report insights to leadership.
• Define ABM KPIs and build repeatable playbooks for success.

Skills

ABM marketing

Enterprise account collaboration

Campaign optimization

Data-driven insights

Marketing analytics

Tools

Clay

Folloze

Reachdesk

Marketo

HubSpot

Salesforce

Job description

Scale AI is seeking an Account Based Marketing Lead to build and scale 1:1 ABM programs across strategic enterprise accounts in healthcare, financial services, and consumer sectors. You will own vertical campaigns, collaborate with enterprise sellers, and define campaign timing and content needs for maximum pipeline impact.

Reporting to the Head of Growth Marketing, you will develop cross-functional messaging, orchestrate multi-channel experiences, and measure outcomes to accelerate revenue