Enterprise ABM Demand Gen Specialist

Foresight; New York (NY); Hybrid; USD 75,000 - 125,000; Full time

Job summary

Foresight, NYC-based, is seeking an Enterprise Demand Gen Specialist to build and run our account-based demand-gen motion for the Enterprise target list, researching, nurturing, and engaging senior prospects toward events and conversations. You'll own the motion end-to-end, map target accounts, keep calendars full with warm meetings, and partner with Account Executives.

This is our first dedicated marketing hire with room to shape the role.

Qualifications

• 18 months to 2+ years in ABM at a Series A/B startup with quantifiable results.
• Deep understanding of ABM/ABX and ability to explain it clearly.
• Dedicated focus on demand generation as core craft.
• Strong academic performance and track record of tackling hard challenges.
• History of competitive success outside of work (athletics, etc.).
• Hands-on fluency with AI tools in marketing/GTM beyond basic ChatGPT.

Responsibilities

• Own outreach and nurture across Enterprise target list with depth over volume.
• Design and run a relationship-first, account-based motion to warm prospects toward events.
• Build account attack plans for named targets and map the buying committee.
• Keep Account Executives' calendars full of warm first meetings and fill event rooms with senior prospects.
• Write and continually refine cold email/outreach copy as part of the nurture motion.
• Re-engage lapsed customers and revive stalled relationships.
• Use AI tools daily as part of how you work.
• Define your own scope and propose what you're going to do rather than asking what to work on.

Skills

ABM/ABX knowledge

Demand generation

AI tools fluency

Written communication

Research oriented

Athletic competition mindset

Job description

Foresight, NYC-based, is seeking an Enterprise Demand Gen Specialist to build and run our account-based demand-gen motion for the Enterprise target list, researching, nurturing, and engaging senior prospects toward events and conversations. You'll own the motion end-to-end, map target accounts, keep calendars full with warm meetings, and partner with Account Executives.

This is our first dedicated marketing hire with room to shape the role.