Enrollment Growth & Digital Marketing Manager

Hult International Business School

Boston (MA)

On-site

USD 75,000 - 95,000

Full time

2 days ago

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Job summary

Hult International Business School seeks a Manager of Enrollment Communications & Digital Marketing to drive undergraduate enrollment growth across North America. This hands-on role turns priorities into targeted campaigns for prospective students, parents, guardians, and counselors.

You will lead data-driven campaigns, collaborate with the Boston team, and ensure timely, relevant messaging. A background in higher education marketing and experience with Salesforce, Marketing Cloud and Tableau

Qualifications

3–5 years in hands-on marketing experience.
Experience in university or college admissions or marketing preferred.
Experience with Salesforce, Marketing Cloud and Tableau preferred.
Fluent in English; Spanish a plus.
Bachelor’s degree required.

Responsibilities

Lead communication strategy for North American undergraduate enrollment for students, parents/guardians and counselors.
Identify channels to build local brand awareness of undergrad programs.
Track performance of regional campaigns to drive interest and conversion to applicants.
Collaborate with Boston enrollment and campus teams to guide advisors and enrollment activities.
Coordinate with London team to strengthen US brand messaging.