Marketing & Communications Manager — Enrollment Growth

TrulyHired; Chaska (MN); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical benefits

Vision benefits

Dental benefits

Life insurance

401(k) plan with company match

Tuition discount

Job summary

TrulyHired is seeking a Marketing and Communications Manager to help develop and execute a comprehensive marketing plan, manage internal and external communications, and guide branding and content across digital channels. This role focuses on boosting visibility, reputation, and enrollment growth for the school.

Responsibilities include leading marketing campaigns, analytics dashboards, and brand guidelines, while collaborating with enrollment, development, and communications teams to maintain

Qualifications

• Bachelor's degree in Marketing or Business is required.
• 4+ years marketing experience; 2+ years digital with integrated media.
• Knowledge of marketing channels across print, digital, social.
• Excellent written and verbal communication skills; ability to work cross-functionally.

Responsibilities

• Develop and implement a comprehensive Marketing Plan to support enrollment and school goals.
• Use analytics to create dashboards and inform marketing strategies.
• Define and promote the school's brand identity; create a brand guide with the Multimedia Designer.
• Lead content across newsletters, emails, website, and social media to drive engagement.
• Collaborate with departments to align marketing with enrollment and advancement goals.
• Manage press, crisis communications, and public statements in coordination with leadership.

Skills

Marketing channels

Cross-functional collaboration

Digital marketing campaigns

Creative problem solving

Written and verbal communication

Project management

Education

Bachelor's degree in Marketing or Business

Tools

Finalsite

HTML

CSS

Google Analytics

Qualtrics

Adobe InDesign

Photoshop

Illustrator

Job description

TrulyHired is seeking a Marketing and Communications Manager to help develop and execute a comprehensive marketing plan, manage internal and external communications, and guide branding and content across digital channels. This role focuses on boosting visibility, reputation, and enrollment growth for the school.

Responsibilities include leading marketing campaigns, analytics dashboards, and brand guidelines, while collaborating with enrollment, development, and communications teams to maintain