Manager of Enrollment Communications and Digital Marketing

EF Education First Ltd.; Boston (MA); On-site; USD 75,000 - 95,000; Full time

Job summary

Hult International Business School in Boston seeks a Manager of Enrollment Communications & Digital Marketing to lead outreach for North American undergraduate enrollment, targeting students, parents, guardians and college counselors.

This hands-on role turns enrollment priorities into clear, targeted campaigns, strengthens candidate engagement, and collaborates with the Boston enrollment team and the London marketing group to sharpen brand messaging and measure campaign performance.

Qualifications

• Passion and understanding of higher education and college enrollment dynamics.
• Ability to translate insights into actionable marketing campaigns.
• Strong written and verbal communication across channels.

Responsibilities

• Lead communication strategy for North American undergraduate enrollment.
• Identify channels to build local brand awareness and track campaign performance.
• Collaborate with Boston enrollment and London marketing teams to align messaging.

Skills

Higher education understanding

Communication skills

Data-driven mindset

Campaign turning insights into action

Tools

Salesforce

Marketing Cloud

Tableau

Job description

Manager of Enrollment Communications and Digital Marketing

• Full time
• Hult International Business School
• Mid-Senior
• Marketing

Hult International Business School is seeking a Manager of Enrollment Communications & Digital Marketing to support undergraduate enrollment growth across North America. This role will lead communication strategy, digital engagement, and audience segmentation for prospective students, parents, guardians, and high school counselors.

This is a hands-on role for someone who can turn enrollment priorities into clear, targeted, and effective communication campaigns. The position will work closely with the enrollment team to strengthen candidate engagement, improve follow-up strategy, and ensure the right audiences receive the right message at the right time.

Core Responsibilities

• Lead Hult International Business School’s communication strategy for North American undergraduate enrollment, inclusive of students, parents/guardians and college counselors.
  
• Identify new channels to build local brand awareness of Hult’s growing undergraduate programs.
  
• Track performance of regional marketing campaigns with the goal of driving more interest and improving conversion to applicant and beyond
• Collaborate with Boston-based enrollment and campus teams to bring key insights to advisors and guide enrollment and admissions activities.
• Alongside our London-based marketing team, identify key message that strengthen our brand positioning within the U.S. higher ed landscape.

Skills you need to thrive:

• Passion and understanding of higher education. You understand what and how people approach the college selection process. You have a demonstrated ability to leverage communication channels to build brand awareness and help guide people through a complicated decision making process. Prior experience within higher ed preferred but not required.
• Exceptional communication skills. You ideally have a demonstrated understanding of how to leverage the power of images, words and channels to bring the right message to the right audience.
• Ability to turn insights into action. You have a natural curiosity to understand the customer, the decision markers and the programs. You then take those insights and turn them into actual marketing campaigns not just ideas.
• Data-driven strategist. You know how to leverage data to make informed decisions on launching and optimizing marketing activities.

Qualifications

• 3-5 years in of hands-on marketing experience required.
• Experience working within a university or college admissions or marketing department preferred, but not necessary
• Experience with Salesforce, Marketing Cloud and Tableau preferred.
• Fluent in English, fluency in Spanish a plus

Salary Range

$75,000-$95,000* USD
Salary reflects the minimum and maximum range for new hires for the position. Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training.

Equal opportunities at Hult

Hult is dedicated to actively creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We are committed to providing opportunity regardless of gender, religion, race, color, sexual identity, disability, ethnicity, age, and all the individual identities that make us unique. If you require any accommodation to assist you in the interview process, please submit this with your inquiry. Hult offers competitive salaries and benefits in a global, empathetic, and highly multicultural working environment. If you are motivated by the prospect of an international career with a dynamic and forward-thinking school, we’d love to hear from you.

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About the Team

Dare Mighty Things. That’s exactly what you’ll do at Hult, where students learn by doing, think globally and graduate ready to hit the ground running. Fresh perspectives, exceptional experiences, varied skillsets—you'll find a world of diversity among the people, programs, and places that make up our global community.

Hult offers bachelor's, master's, MBA, and doctorate-level programs and is recognized by business education's three most prestigious international accrediting bodies: AACSB, AMBA, and EQUIS. Our programs are consistently ranked as among the best in the world by the Financial Times, the Economist, Forbes, and Bloomberg Businessweek.

Hult strives to create a better future for all by challenging our community to make an impact that matters. Whether you're looking to transform your career through education or join our team in shaping the next generation of global leaders, we're here to help you dare mighty things.