Enrollment Growth & Digital Marketing Manager

Conditions. Workplace Diversity, LLC.; Cambridge (MA); Hybrid; USD 95,000 - 140,000; Full time

Benefits offered by this job

Generous paid time off

Medical, dental, and vision coverage

Retirement plans with contributions

Wellbeing resources

Tuition assistance & reimbursement

Commuter benefits

Job summary

Harvard Law School is seeking a Digital Marketing Manager to design and optimize integrated digital campaigns that raise awareness and support enrollment in our professional and online education offerings. You will work with marketing, communications, and program teams to align strategy with creative execution and performance improvements.

The ideal candidate combines strategic thinking with hands-on skills in copywriting, analytics, and experimentation.

Qualifications

• Bachelor’s degree and 5+ years of marketing and sales experience.
• Experience with digital marketing across multiple channels and tools.
• Strong copywriting and analytics capabilities for campaigns.

Responsibilities

• Develop and execute integrated digital marketing campaigns that support enrollment and audience growth.
• Manage and optimize paid advertising across search, social, display, and other channels.
• Develop enrollment funnel strategies with lead-nurturing campaigns.
• Create persuasive copy for ads, landing pages, emails, and other digital content; improve landing pages and forms.
• Establish KPIs and use Google Analytics, Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager to monitor performance.
• Conduct A/B tests; produce regular performance dashboards with insights and recommendations.
• Coordinate assets, timelines, production, and launches; manage vendors and documentation.
• Monitor market trends to expand reach and improve results.

Skills

Paid search

Paid social

Display advertising

Email marketing

Google Analytics

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Copywriting

Marketing analytics

Conversion optimization

Campaign reporting

Cross-functional collaboration

Organizational skills

Education

Bachelor’s degree

Tools

CRM platforms

Marketing automation

A/B testing tools

Job description

Harvard Law School is seeking a Digital Marketing Manager to design and optimize integrated digital campaigns that raise awareness and support enrollment in our professional and online education offerings. You will work with marketing, communications, and program teams to align strategy with creative execution and performance improvements.

The ideal candidate combines strategic thinking with hands-on skills in copywriting, analytics, and experimentation.