Enrollment Growth & Digital Marketing Lead

EF Education First Ltd.; Boston (MA); On-site; USD 75,000 - 95,000; Full time

Job summary

Hult International Business School in Boston seeks a Manager of Enrollment Communications & Digital Marketing to lead outreach for North American undergraduate enrollment, targeting students, parents, guardians and college counselors.

This hands-on role turns enrollment priorities into clear, targeted campaigns, strengthens candidate engagement, and collaborates with the Boston enrollment team and the London marketing group to sharpen brand messaging and measure campaign performance.

Qualifications

• Passion and understanding of higher education and college enrollment dynamics.
• Ability to translate insights into actionable marketing campaigns.
• Strong written and verbal communication across channels.

Responsibilities

• Lead communication strategy for North American undergraduate enrollment.
• Identify channels to build local brand awareness and track campaign performance.
• Collaborate with Boston enrollment and London marketing teams to align messaging.

Skills

Higher education understanding

Communication skills

Data-driven mindset

Campaign turning insights into action

Tools

Salesforce

Marketing Cloud

Tableau

Job description

Hult International Business School in Boston seeks a Manager of Enrollment Communications & Digital Marketing to lead outreach for North American undergraduate enrollment, targeting students, parents, guardians and college counselors.

This hands-on role turns enrollment priorities into clear, targeted campaigns, strengthens candidate engagement, and collaborates with the Boston enrollment team and the London marketing group to sharpen brand messaging and measure campaign performance.