Enrollment Growth Digital Marketing Manager

Harvard Law School; Cambridge (MA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Generous paid time off

Medical, dental, and vision coverage

Retirement plans with university +

Wellbeing and mental health resources

Family and caregiver support

Tuition assistance and reimbursement

Commuter benefits and campus perks

Job summary

Harvard Law School in Cambridge, MA is seeking a Digital Marketing Manager to develop, execute, and optimize integrated digital campaigns that drive awareness and support enrollment for its professional and online programs.

Reporting to the Senior Director of Digital Strategy and Marketing within the Office of Communications, you will collaborate with marketing, communications, design, and program teams to align strategy with performance metrics, and you will hands-on manage copy, analytics, and

Qualifications

• Bachelor’s degree and 5 years of progressive sales marketing experience.
• Advanced knowledge of Sales and Marketing as well as digital and multimedia experience.
• Proven expertise across paid search, paid social, display, and email marketing.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and marketing automation or CRM.

Responsibilities

• Develop and execute integrated digital marketing campaigns to support enrollment and audience growth.
• Manage and optimize paid campaigns across search, social, display, and other channels.
• Create persuasive copy and messaging for ads, landing pages, emails, and content.
• Set KPIs and monitor with Google Analytics, Ads platforms; report ROI.
• Collaborate across teams to coordinate assets, timelines, and launches.

Skills

Paid search

Paid social

Display advertising

Email marketing

Google Analytics

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Copywriting

Marketing analytics

Campaign reporting

Organization

Education

Bachelor’s degree

Job description

Harvard Law School in Cambridge, MA is seeking a Digital Marketing Manager to develop, execute, and optimize integrated digital campaigns that drive awareness and support enrollment for its professional and online programs.

Reporting to the Senior Director of Digital Strategy and Marketing within the Office of Communications, you will collaborate with marketing, communications, design, and program teams to align strategy with performance metrics, and you will hands-on manage copy, analytics, and