Marketing Tech Lead — Remote & Data-Driven

Hinshaw & Culbertson LLP; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible benefits

401(k) plan

Job summary

Hinshaw & Culbertson LLP is seeking a Marketing Technology Manager to lead the strategy, management, and optimization of the firm’s marketing technology ecosystem. This role reports to the Director of Marketing and collaborates with the Director of Business Development to drive adoption, data quality, and reporting.

The position supports CRM, email marketing, website content management, analytics, and related platforms, with flexible remote work and residency in specified states.

Qualifications

• Bachelor's degree required; relevant coursework or certifications in marketing, technology, business, data, or communications a plus.
• 6+ years of experience in marketing technology, marketing operations, CRM, digital marketing, or related roles, preferably in a law firm or professional services environment; senior-level candidates should bring deeper platform ownership and/or people leadership experience.
• Strong working knowledge of CRM, email marketing, website/content management, experience management, analytics, project management, and related marketing technology platforms.
• Experience improving CRM adoption, data quality, reporting, segmentation, mailing lists, and marketing workflows.

Responsibilities

• Lead marketing technology strategy and roadmap aligned to the firm's marketing and client engagement priorities.
• Own core platforms (CRM, email marketing, website CMS, analytics) and oversee administration, data hygiene, access, and integrations.
• Develop dashboards and data tools to evaluate campaigns, engagement, and business development activity.
• Translate business needs into technical requirements and practical workflows with clear implementation plans.
• Manage projects, vendor relationships, budgets, and adoption plans across marketing technology tools.

Skills

CRM strategy

Data governance

Project management

Stakeholder mgmt

Analytics

Education

Bachelor's degree

Tools

CRM platforms

Email marketing

Website CMS

Analytics tools

Job description

Hinshaw & Culbertson LLP is seeking a Marketing Technology Manager to lead the strategy, management, and optimization of the firm’s marketing technology ecosystem. This role reports to the Director of Marketing and collaborates with the Director of Business Development to drive adoption, data quality, and reporting.

The position supports CRM, email marketing, website content management, analytics, and related platforms, with flexible remote work and residency in specified states.