EMEA Product Marketing Lead — GTM & Messaging

Mind Partners; Paris (TX); On-site; USD 86,000 - 100,000; Full time

Job summary

Mind Partners, an executive search firm with offices in London and Paris, partners with Arkance to appoint a Partner Marketing Manager. You will define market-focused positioning for EMEA, translate features into compelling messaging, and drive multi-channel GTM plans across Marketing, Services and Sales.

You will consolidate market insights, shape ICPs and buyer personas, and lead cross-functional collaboration to ensure offerings are market-ready and compelling for customers and partners.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications or related field.
• 2–5 years of Product Marketing experience in a SaaS environment.
• Experience leading end-to-end positioning and GTM strategy with messaging tailored to core segments.

Responsibilities

• Understand market and customer needs through analyses, interviews, and ICPs.
• Shape offering and messaging; define positioning and value proposition.
• Drive GTM plans and cross-functional alignment across Marketing, Services and Sales.
• Create materials and enablement tools; support brand and demand generation efforts.
• Track metrics, iterate based on feedback, and influence product roadmap with market insights.

Skills

Product Marketing

GTM strategy

Messaging to segments

Education

Bachelor’s degree in Business/Marketing/Communications

Tools

HubSpot

Canva

WordPress

NetSuite

Airtable

Miro

SharePoint

Outlook

Job description

Mind Partners, an executive search firm with offices in London and Paris, partners with Arkance to appoint a Partner Marketing Manager. You will define market-focused positioning for EMEA, translate features into compelling messaging, and drive multi-channel GTM plans across Marketing, Services and Sales.

You will consolidate market insights, shape ICPs and buyer personas, and lead cross-functional collaboration to ensure offerings are market-ready and compelling for customers and partners.