Partner Marketing Manager

Mind Partners; United States; Remoto; USD 90.000 - 150.000; Tempo pieno

Descrizione del lavoro

Mind Partners is partnering with Arkance to appoint a hands-on Partner Marketing Manager focused on demand generation and brand activation for new partner solutions in the EMEA region. You will oversee co-marketing with Egnyte and future partners, drive GTM programs, and work closely with regional sales, services, and marketing teams.

This role requires a startup mindset, ownership, and the ability to translate partner opportunities into measurable marketing activity.

Competenze

• Experience in partner marketing or demand generation within B2B SaaS or digital solutions.
• Ability to influence and coordinate across sales, product, and regional marketing teams.
• Strong communication skills and ability to adapt messaging for different partners and audiences.
• Experience designing high-converting sales decks and enablement assets.
• Budget management for co-marketing initiatives and MDF funding.

Mansioni

• Act as the main marketing point of contact for assigned strategic partners, starting with Egnyte.
• Develop and coordinate joint marketing plans with partners and translate priorities into actionable EMEA programs.
• Manage co-marketing initiatives, MDF funding requests, and reporting.
• Coordinate activity across EMEA and local marketing teams to ensure alignment.
• Activate GTM strategies and coordinate partner launches and market activation across EMEA.
• Design and produce marketing assets (presentations, templates, visuals) and enablement materials.
• Track KPIs and provide insights to optimize campaigns and sales plays.

Conoscenze

Campaign execution

Product marketing fundamentals

Clear communication

Cross-functional collaboration

Stakeholder management

Sales enablement assets design

Budget management

Strumenti

PowerPoint

Canva

Figma

HubSpot

CRM

CMS

Analytics

Descrizione del lavoro

MindPartnersisanexecutivesearchfirmwithofficesin London and Paris.WearepartneringwithArkancetoappointtheir Partner Marketing Managerposition. Arkanceisaleadingproviderofdigitalsolutionsfortheconstruction,manufacturing,andinfrastructureindustries.

Withastrongfocusoninnovationandsustainability,Arkanceempowersbusinessestoacceleratetheirdigitaltransformationandbuildabetterworld.

We are looking for a hands-on, proactive Partner Marketing Manager to drive demand generation and brand awareness for new partner solutions marketing and go-to-market activation across EMEA.

The role will be focused on our strategic alliance with partners in the AEC ecosystem, starting with Egnyte: an AI-powered cloud content security, governance, and file-sharing platform

Over time, new partners will be added to our ecosystem and will be covered by this role as well.

Reporting to the EMEA Product and Services Marketing Director, you will work closely with strategic partners, regional sales, services and marketing teams to turn partner strategies into coordinated go-to-market programmes that drive adoption, demand and pipeline growth.

You will act as the primary marketing point of contact for assigned partners, owning joint marketing planning, co-funded initiatives, campaigns, events and market activation and sales enablement while ensuring strong coordination across EMEA and local teams.

This is a hands-on role requiring a startup mindset. You will be expected to take ownership, move quickly and translate partner opportunities into measurable marketing activity, leveraging internal resources and capabilities to scale execution across markets and new partners.

Your key responsibilities

1. Partner Marketing & Joint Planning

• Act as the main marketing point of contact for assigned strategic partners, at first focusing primarily on Egnyte
  
• Develop and coordinate joint marketing plans with partners
  
• Translate partner priorities into actionable EMEA marketing programmes
  
• Manage co-marketing initiatives, MDF/funding requests and reporting
  
• Coordinate activity across EMEA and local marketing teams
  

2. GTM Activation and Execution

• Activate GTM strategies developed in collaboration with Product Marketing
  
• Coordinate partner launches and market activation across EMEA
  
• Ensure alignment across partners, Product Marketing, sales, services and local marketing teams
  

3. Design

Support the development of:

• PowerPoint presentations and dynamic slide templates
  
• visual assets using design tools (Canva, Figma, or Office)
  

4. Demand Generation (Hands-on)

• Execute targeted campaigns (ABM, digital, events)
  
• Coordinate with EMEA and local marketing teams for:
  
• content creation
  
• Manage and optimise:
  
• landing pages
  
• lead generation activities
  
• Work with Product Marketing to activate and adapt pitch decks, one-pagers, sales playbooks and ROI tools for partner GTM activities
  
• Support partner and sales enablement, training and key opportunities
  

6. Performance Tracking & Optimisation

• Track and report on key KPIs:
  
• lead generation and conversion to opportunity
  
• Provide insights and recommendations to improve results of marketing initiatives and sales plays
  

7. Broader Marketing and Communications Support

• Support additional partner and product marketing initiatives as needed, in line with business priorities
  

Requirements

The skills required for this position:

• Strong execution capability (campaigns, content, coordination)
  
• Good understanding of product and solutions marketing fundamentals
  
• Clear, concise and impactful communication, with the ability to adapt messaging to different audiences and stakeholders
  
• Ability to operate effectively in complex, cross-functional environments, navigating multiple stakeholders, markets and competing priorities
  
• Ability to manage multiple stakeholders and projects
  
• Proficiency in designing high-converting sales decks, presentations, and enablement assets using tools like PowerPoint, Canva, or Figma
  
• Familiarity with digital marketing tools (HubSpot, CRM, CMS, analytics)
  
• Budget management
  

About you

• Startup mentality - takes ownership and moves fast
  
• Hands-on executor - comfortable doing as well as coordinating
  
• Self-sufficient - able to operate with autonomy
  
• Aesthetic & detail-oriented: High bar for visual quality and brand consistency across all internal and external-facing assets
  
• Proactive - identifies opportunities and acts on them
  

Your profile

• 3–6 years in partner marketing or demand generation roles
  
• Experience in B2B SaaS or digital solutions
  
• Exposure to sales-led environments
  

Languages & other requirements

• Other European languages are a plus
  
• Willingness to travel across EMEA as requested