EMEA SaaS Product & Services Marketing Lead

Mind Partners; United States; Remote; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

Arkance is seeking a Product Marketing Manager with a SaaS background to lead market positioning and GTM for the EMEA region. You will translate customer insights into compelling messaging and collaborate across Marketing, Services, Sales to align offers and pricing.

You will build multichannel GTM plans, enable sales with battle cards and stories, and continuously refine the go-to-market approach based on field feedback, while working with a fast-growing, mission-driven team.

Qualifikationen

• Bachelor's degree in Business, Marketing, Communications or related field.
• 2–5 years of Product Marketing experience in a SaaS environment.
• Experience leading end-to-end positioning and go-to-market strategy with differentiated messaging.

Aufgaben

• Understand market needs and define ICPs, buyer personas, and market insights.
• Shape offering positioning, messaging, and value proposition for GTM.
• Build multichannel GTM plans and enable Sales with tailored materials.
• Track performance, iterate, and align cross-functional teams on roadmap insights.

Kenntnisse

SaaS product marketing

GTM strategy

Positioning & messaging

Customer segmentation

Cross-functional collaboration

Sales enablement

Ausbildung

Bachelor's degree in Business, Marketing, Communications or related field

Tools

HubSpot

Canva

WordPress

NetSuite

Airtable

Miro

MS SharePoint

Outlook

Jobbeschreibung

Arkance is seeking a Product Marketing Manager with a SaaS background to lead market positioning and GTM for the EMEA region. You will translate customer insights into compelling messaging and collaborate across Marketing, Services, Sales to align offers and pricing.

You will build multichannel GTM plans, enable sales with battle cards and stories, and continuously refine the go-to-market approach based on field feedback, while working with a fast-growing, mission-driven team.